Stylist Mary Alice Haney launched her new line, Haney Prêt-à-Couture, with more than a little help from her celebrity friends.
150 pals including brand ambassadors Rochelle Gores Fredston, Marlien Rentmeester and Hillary Thomas. as well as actresses Molly Sims, Jordana Brewster and Cobie Smulders attended the fete at mmhmmm at The Standard in West Hollywood Jan. 30.
Additional attendees included Colleen & Bradley Bell, Peter Cramer, Leslie Coutterand, Brooke Davenport, Virginie Degryse, Carlota Espinosa, Claiborne Swanson Frank, Christos Garkinos, Nancy Jane Goldston, Liz Goldwyn, Crystal Lourd, Annelise Peterson, Michel Perrin, Sally Perrin, Brigette Romanek, Shannon Rotenberg, Cameron Silver, Angelique Soave, Tatiana Sorokko and Sutton Stracke.
Haney Prêt-à-Couture was created with a demi-couture sensibility, giving women a customizable experience to create the dress that provides them with the ultimate in personalized detail, impeccable tailoring and a figure-flattering shape. The luxury ready-to-wear brand launched by renowned Los Angeles based fashion editor and stylist Mary Alice Haney is sold on www.shophaney.com with exclusive versions retailing through Net-A-Porter.com.