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Trevor Traina Launches IfOnly at Brooks Brothers

Trevor Traina and Alex Witherhill
Trevor Traina and Alex Witherhill   Credit: Drew Altizer Photography

Brooks Brothers Union Square and Town & Country Magazine welcomed two hundred guests to a private soiree to celebrate the official launch of Trevor Traina’s charitable platform, IfOnly. Traina, who is Founder and CEO of IfOnly – his fifth company – is being named one of Town & Country’s top 50 philanthropists in the magazine’s December 2013 issue.

IfOnly is an e-commerce site that sells curated experiences with star personalities from the worlds of food, sports and music who then donate a portion of the profits to the charity of their choice. A couple of extraordinary examples are a dinner party with Chef Michael Chiarello for $12,000 or a private quarterback camp with NFL superstar Joe Montana for $43,000.

Chefs Michael Chiarello and Tyler Florence
Chefs Michael Chiarello and Tyler Florence

During the festive fete guests enjoyed catered hors d’oeuvres and creative cocktails by PlumpJack Catering and contemporary beats by DJ Justin Milla.

Notable attendees included Alexis and Trevor Traina, Katie and Todd Traina; Debra and Claudio Del Vecchio (Brooks Brothers Chairman & CEO), Denise Hale; Michael Bauer; Chef Michael Chiarello; Pamela Kramlich; Sandy Sandoval; Beth Townsend & Mark Wagoner;  Ashley Fields (daughter of Mrs. Fields cookies founder Debbie Fields);  Diane Chapman;  Christina and Jad Dunning;  Jennifer and Taylor Nagle; Chef Tyler Florence and Tolan (Tyler’s wife); Jennifer and Stephen Flowers (The Battery) and Rachel and David Latch.

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New York February / March 2014
New York February / March 2014