Jacob & Co Announces Milla Jovovich as Face of Newest Campaign for 2011
Time stood still for a moment to announce the newest milestone for luxury watch and diamond jewelry brand, Jacob & Co, at the Baselworld trade show in Basel, Switzerland. On March 29, 2011, Jacob & Co unveiled the much anticipated face of their newest advertising campaign “The Jacob Girl,” as world renowned beauty and actress Milla Jovovich. Founder of the company, Jacob Arabo presented Jovovich as his newest muse to embody his concept of a woman who “is a sophisticated world traveller, self accomplished and exudes an assertive feminine personality, and lastly who is absolutely gorgeous!”
The announcement was unveiled during a luxurious red carpet cocktail reception which was decadently decorated in an elaborate setting of live illuminated model statues portraying Jacob & Co’s global philosophy of multiple time zones, where each of the models were decorated to represent particular cities and ethnicities such as London, Moscow, Dubai, Hong Kong and of course the Big Apple and birthplace of Jacob & Co, New York City.
Guests at the event indulged at a Dom Perignon champagne bar and were entertained by famed DJ Kay Rush who played the role of multi lingual MC, greeting the crowd in five different languages. Milla Jovovich directed a warm acceptance speech to both Jacob & Co and the audience expressing her gratitude and testament to her commitment to her role in embracing “The Jacob Girl.”
For more information about this luxurious brand visit Jacob & Co website.
Related Articles
Prada Unveils New Boutique At The Somerset Collection In Michigan
This November, Prada has expanded its presence in Michigan with the grand opening of a new boutique at The Somerset Collection.
The Workshop of Wonders: Loro Piana Transforms Harrods For The Season
From November 7th to January 2nd, 2025, Loro Piana transforms Harrods into a realm of festive enchantment with Workshop of Wonders.
Sunny’s Revives The Classic Steakhouse In Miami’s Little River
Sunny’s Steakhouse, the latest venture from the team behind Miami’s renowned Jaguar Sun, has opened its doors in Little River.
Chanel & The Boat Race Announce Historic Long-Term Partnership
In an unprecedented move, Chanel has become the Title Sponsor and official Timekeeping Partner for The Boat Race,
Revamp Your Routine: Must-Have Tips For An Autumn Glow-Up
With the crisp air of autumn comes a chance to reset our skincare and wellness routines.
On The Scene At Sin City’s Hottest Auto Event, The Concours At Wynn Las Vegas
See who stole the (auto) show at the 2024 Concours at Wynn Las Vegas, Sin City’s third iteration of its hottest auto exhibition.
Latest Stories
Trending Articles
Related Articles
Prada Unveils New Boutique At The Somerset Collection In Michigan
This November, Prada has expanded its presence in Michigan with the grand opening of a new boutique at The Somerset Collection.
The Workshop of Wonders: Loro Piana Transforms Harrods For The Season
From November 7th to January 2nd, 2025, Loro Piana transforms Harrods into a realm of festive enchantment with Workshop of Wonders.
Sunny’s Revives The Classic Steakhouse In Miami’s Little River
Sunny’s Steakhouse, the latest venture from the team behind Miami’s renowned Jaguar Sun, has opened its doors in Little River.
Chanel & The Boat Race Announce Historic Long-Term Partnership
In an unprecedented move, Chanel has become the Title Sponsor and official Timekeeping Partner for The Boat Race,
Revamp Your Routine: Must-Have Tips For An Autumn Glow-Up
With the crisp air of autumn comes a chance to reset our skincare and wellness routines.
On The Scene At Sin City’s Hottest Auto Event, The Concours At Wynn Las Vegas
See who stole the (auto) show at the 2024 Concours at Wynn Las Vegas, Sin City’s third iteration of its hottest auto exhibition.
Subscribe to Haute Living
Receive Our Magazine Directly at Your Doorstep
Embark on a journey of luxury and elegance with Haute Living magazine. Subscribe now and have every issue conveniently delivered to your home. Experience the pinnacle of lifestyle, culture, and sophistication through our pages.
Haute Black Membership
Your Gateway to Extraordinary Experiences
Join Haute Black and unlock access to the world's most prestigious luxury events