Jacob & Co Announces Milla Jovovich as Face of Newest Campaign for 2011
Time stood still for a moment to announce the newest milestone for luxury watch and diamond jewelry brand, Jacob & Co, at the Baselworld trade show in Basel, Switzerland. On March 29, 2011, Jacob & Co unveiled the much anticipated face of their newest advertising campaign “The Jacob Girl,” as world renowned beauty and actress Milla Jovovich. Founder of the company, Jacob Arabo presented Jovovich as his newest muse to embody his concept of a woman who “is a sophisticated world traveller, self accomplished and exudes an assertive feminine personality, and lastly who is absolutely gorgeous!”
The announcement was unveiled during a luxurious red carpet cocktail reception which was decadently decorated in an elaborate setting of live illuminated model statues portraying Jacob & Co’s global philosophy of multiple time zones, where each of the models were decorated to represent particular cities and ethnicities such as London, Moscow, Dubai, Hong Kong and of course the Big Apple and birthplace of Jacob & Co, New York City.
Guests at the event indulged at a Dom Perignon champagne bar and were entertained by famed DJ Kay Rush who played the role of multi lingual MC, greeting the crowd in five different languages. Milla Jovovich directed a warm acceptance speech to both Jacob & Co and the audience expressing her gratitude and testament to her commitment to her role in embracing “The Jacob Girl.”
For more information about this luxurious brand visit Jacob & Co website.
Related Articles
Haute Living Celebrates Wyc Grousbeck & Emilia Fazzalari With Cincoro Tequila
Last night, Haute Living toasted to the November 2024 Boston cover stars Wyc Grousbeck and Emilia Fazzalari.
Brunello Cucinelli Launches Exclusive Winter Capsule With Net-A-Porter and Mr. Porter
Italian fashion house Brunello Cucinelli has unveiled its new winter capsule collections exclusively sold on Net-A-Porter and Mr. Porter.
This Is The New Project That’s Inspiring Diplo’s Creative Flow
This is the newest project in Diplo’s life that is setting his creative juices flowing and his soul on fire.
Clean Eating Oasis, Carrot Express, Makes Its Grand Debut In Sunset Harbour
Carrot Express, Miami’s cherished clean-eating destination, has opened its latest location in the luxurious neighborhood of Sunset Harbour.
The Wellness Oasis: Where Miami Art Week Meets Mind, Body & Spirit
This Art Week in Miami, The Wellness Oasis, presented by Chase, will be offering a variety of self-care practices
The Legacy Of The McCabe Family And The Carnelian Hotel To Debut In Naples
The McCabe family has built a hospitality legacy in Naples, FL with their latest venture—a five-star boutique hotel and private club set to break ground this fall and open in late 2026.
Latest Stories
Trending Articles
Related Articles
Haute Living Celebrates Wyc Grousbeck & Emilia Fazzalari With Cincoro Tequila
Last night, Haute Living toasted to the November 2024 Boston cover stars Wyc Grousbeck and Emilia Fazzalari.
Brunello Cucinelli Launches Exclusive Winter Capsule With Net-A-Porter and Mr. Porter
Italian fashion house Brunello Cucinelli has unveiled its new winter capsule collections exclusively sold on Net-A-Porter and Mr. Porter.
This Is The New Project That’s Inspiring Diplo’s Creative Flow
This is the newest project in Diplo’s life that is setting his creative juices flowing and his soul on fire.
Clean Eating Oasis, Carrot Express, Makes Its Grand Debut In Sunset Harbour
Carrot Express, Miami’s cherished clean-eating destination, has opened its latest location in the luxurious neighborhood of Sunset Harbour.
The Wellness Oasis: Where Miami Art Week Meets Mind, Body & Spirit
This Art Week in Miami, The Wellness Oasis, presented by Chase, will be offering a variety of self-care practices
The Legacy Of The McCabe Family And The Carnelian Hotel To Debut In Naples
The McCabe family has built a hospitality legacy in Naples, FL with their latest venture—a five-star boutique hotel and private club set to break ground this fall and open in late 2026.
Subscribe to Haute Living
Receive Our Magazine Directly at Your Doorstep
Embark on a journey of luxury and elegance with Haute Living magazine. Subscribe now and have every issue conveniently delivered to your home. Experience the pinnacle of lifestyle, culture, and sophistication through our pages.
Haute Black Membership
Your Gateway to Extraordinary Experiences
Join Haute Black and unlock access to the world's most prestigious luxury events