Maisonette Launches New Private Label Collection With Celeb Party
Maisonette, the premier online shopping for children’s fashion and lifestyle, hosted a VIP dinner in partnership with YUMI to celebrate the launch of their private label collection, Maisonette Essentials. In addition to the new collection, the brand also celebrated their arrival to Los Angeles as part of the multi-city activation.
Between April and August, Maisonette will travel to key markets for family friendly trunk shows and events highlighting collection launches and exclusive new products. The brand will visit cities including San Francisco, Houston, Atlanta and more, to provide customers the opportunity to get a firsthand look at the new Maisonette collaborations.
Founders Sylvana War Durrett and Luisana Mendoza de Roccia co-hosted the VIP dinner along with Nicole Richie, Jamie Mizrahi, Michelle Monaghan and Kelly Sawyer. An influential group of LA moms’ and female entrepreneurs toasted to the new collection and its multi-city activaion. Rachel Zoe, Lauren Paul, Anine Bing and others were among the notable guests who attended the private dinner at the San Vicente Bungalows in West Hollywood.
Maisonette Essentials is a European inspired assortment designed to go from playground to playdate to party. The in-house team, led by Karolina Petersson, is committed in making kid-friendly basics at a stylish and accessible price point ranging from $16-$46.
For more information on the new collection, please visit www.Maisonette.com
Photos courtesy of Maisonette