Fashion Favorite Maisonette Launches First In-House Clothing Collection for Children
Up until now, Maisonette has been our go-to retailer for all things chic when it comes to our kids, relying on the brand’s curated eye to bring to our attention the most adorable picks for our little ones, from nearly every corner of the globe. But today, the brand is stepping it up a notch. Having learned from their growing buying and curation team, customers preferences, and a team that’s built largely of stylish moms in their own right, Maisonette has launched Maison Mini, their first in-house clothing collection for children.
Maisonette in the past has collaborated with brands such as Brock Collection, The Inside, Minnow, and more but, while they’ve dipped their toe into the design world throughout their short history since launch less than two years ago, this is the first time they’ve done it all on their own and at the scale that they are currently producing.
Maison Mini is launching with 18 styles for girls and boys, ages 2 to 8, designed by an in-house team that’s led by Karolina Petersson, formerly of Celine. Of the collection, Petersson explains, “The Maison Mini collection is clean, classic, and very European—but with an American sportiness.” Co-Founders and CEO, Sylvana Ward Durrett adds, “We’ve noticed our customers’ desire for European style and quality at an accessible price point, and by launching Maison Mini we are able to better serve these needs and deliver on industry demand. We tapped Karolina to bring our vision to life and are so proud of our first collection and to bring this new offering to our customers.”
Durrett’s Co-Founder and President also explained the vibe of the collection, stating, “With the launch of our collection, Maison Mini, we set out to fill the gap between fast-fashion and high-end styles. Inspired by those special items a close friend might bring you back from Stockholm or St. Tropez, this collection is easy enough for the park, yet chic enough for a party.”
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With a collection rife with ruffled rompers, classic tees and polos, chino trousers, and more, you can shop Maisonette’s full offering here.
