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Haute Living

Strolling In Style: Meet The CYBEX by Jeremy Scott Priam

Just because you became a parent, doesn’t mean you have to swap your Saint Laurent for sweatsuits, or your Louis V’s for 24/7 loungewear. And now, thanks to CYBEX, that rings true for your baby gear as well. Meet the CYBEX by Jeremy Scott Priam, part of the brand’s Platinum Style collection of products. The Priam stroller gives you all the functionality you need, whilst matching with the most high-end designers in your closet.

But before getting into the fashionable side of things, let’s talk the number one most important facet of buying any piece of equipment or gear for baby: safety and functionality. The Priam frame allows the user to build the perfect travel system for his or her baby using any Priam seat and carry cot attachment. It also can be used in two-wheel mode, making it completely functional in harsh surfaces, like sand and snow, as well as going up and down stairs.

The padded seat is plush and comfortable for baby, and can be switched between forward and rear-facing positions, depending on what mom and dad prefer. The seat can also recline almost all the way back to a flat position, in both forward and rear-facing mode. For baby’s well-being, there is an XXL sun canopy with a peek-a-boo window, touting a UPF 50+ rating for optimal sun protection, while a five-point safety harness is padded for extra comfort, without sacrificing any bit of security. And a high-quality faux leather bumper bar and adjustable foot rest make for baby’s luxurious R’n’R.

Now let’s talk style. American fashion designer Jeremy Scott—the Creative Director of world-renowned fashion brand, Moschino—is one of the most highly respected designers in the world. With a laundry list of A-list clientele he has dressed in the past, including Rihanna, Katy Perry and Miley Cyrus, he also launched a successful collection with one of the biggest sportswear labels in the world, adidas. For his collection with CYBEX, Scott brings his eye-catching and extravagant designs to this collaboration, one being this highly coveted Priam, which he recently gifted to friend and one of the most recognizable faces in the music world today, Cardi B, in pink coloring.

Courtesy of Cardi B Instagram, @iamcardib

The style is particularly luxe, especially with the addition of the gold details, including the subtle branding, wheel rims and emblazoned wings. The CYBEX by Jeremy Scott Priam has quickly become a celebrity favorite, pictured with Nicky Hilton, Anne Hathaway and Keira Knightley, to name a few; it even made a cameo appearance in superstar singer Fergie‘s music video called “M.I.L.F. $,” which also featured some of the most famous moms in the world: Kim Kardashian, Chrissy Teigen, Ciara and Alessandra Ambrosio. The perfect combination of haute and practical, you won’t know whether to keep it in baby’s room or in your closet!