Basketball superstar, Lebron James has unsuccessfully attempted to trademark the phrase “Taco Tuesday.” Although this is the outcome intended.
James initially filed in August after sharing videos on social media of his “taco Tuesday” family nights; he even had t-shirts made for the weekly occasion. His family nights quickly went viral.
The goods and services involved in James’ filing include “advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels,” according to ESPN.
However, James filed the trademark as a pre-emptive strike to ensure that he cannot be sued for using the phrase. Doing so will guarantee that no one will take advantage of James, as well as any other person or entity using the phrase, and attenuate that they have a stake in the phrase. Believe it or not, opportunists will take any chance given to get a settlement out of a big name like Lebron James.
According to ESPN, the United States Patent and Trademark Office (USPTO) said in a statement that ‘Taco Tuesday’ “is a commonplace term, message, or expression widely used by a variety of sources that merely conveys an ordinary, familiar, well-recognized concept or sentiment message.”
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