It seems that no holiday is complete without a themed launch from Kylie Cosmetics. From the Halloween collection in collaboration with “A Nightmare on Elm Street” to the “Grinch” Christmas collaboration over the last year, it is obvious that Kylie Jenner loves a good theme. Her first collection of the year, which is Valentine’s day themed, is set to launch on the company’s website on February 3^rd at 3 p.m. PST. The ultra-feminine line seems perfectly on-brand for her cosmetics company and we can’t wait to see how the launch goes.

Jenner recently took to Instagram to announce the limited-edition collection through a love-themed photoshoot, heavy on the pink and red hues. The pictures, taken prior to her second pregnancy, feature Kylie in a revealing pink and red dress with matching gloves complete with heart cut-outs.

The romantic shoot perfectly matches the color scheme of the new collection and the adorable heart-shaped packaging. If you are able to snag some pieces from the collection, the perfectly pink products could make the ideal Valentine’s gift for your beauty-obsessed friend, or you could treat yourself.

 

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What’s in the collection?

The Cupid-approved collection will feature a variety of playfully packaged products including a pressed powder palette, matte lip kits, lip gloss, false lashes, blush sticks, highlighter, and lip balms. Her classic lip kits will be available in two new pink shades appropriately named “about last night” and “no one’s baby”. And the palette features 12 pigmented powders in matte, shimmer, and metallic finishes. The price point of the limited collection will range from $17 to $48.

If you are planning on shopping the site before the launch, Kylie Cosmetics is currently offering a sleep mask as a Valentine’s gift for purchases over $40. For more information on the launch check out the brand’s social media accounts for some Valentine’s glam inspiration.