YSL Beauté Hits The Desert With Coachella Pop-Up Shop

Beauty, News March 29, 2019 By Alejandra Tenorio

YSL Beauté is pushing the boundaries with a jaw-dropping custom creation where music and makeup lovers will come together for a beauty adventure unlike any other at the brand’s first-ever YSL Beauty Station at this year’s Coachella.

YSL BEAUTY STATION_3
Photo courtesy: Yves Saint Laurent

This one-stop beauty shop will serve as an interactive social media activation for consumers and influencers, where they will be able to test and see the brand’s newest and most popular launches, including the Touche Éclat High Cover Radiant Concealer and Rogue Volupté Shine.

The interactive pop-up will also feature an exclusive makeup vending machine and virtual mirror that instantly allows attendees to try on over 50 lipstick shades.

Photo courtesy: Yves Saint Laurent
Photo courtesy: Yves Saint Laurent

The pop-up, designed to simulate a refuel station, will be located on the highway route to the festival during week one of the highly-popular music festival.

For more information, visit Dr. Brian A. Levine's social media:

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