Perhaps, you have not heard about it, but chances are it will catch your fancy once it arrives stateside. British Models Own beauty label, coveted in its home country, arrives at Ulta Beauty stores.

The brand offers a staggering range of 650 different products, including eye, face, lip and nail items. Many of these are to slowly roll out online as well as at Ulta stores throughout the US. Some 41 products are already available on Ulta’s website.

Heeding its “Bold. Brave. British.” credo, Models Own’s offerings are not simply impressive, they are quite affordable. From long-lasting liquid lipsticks to matte foundation to brow gel, the majority of them retail between $5 and $20. Talking about a real steal.

To introduce you to Models Own, we recommend you give these products a try:

Sculpt & Glow Highlighter Powder, $11.99

This powder delivers a soft glowing finish, which smooths and brightens the skin. While it is a subtle and uplifting highlighter, it is available in only two shades – golden sand and peach pearl – that are both relatively light.  It comes in a compact container that is easy to carry in a purse.

Matte Runway Foundation, $11.99

Coming in eight shades, this foundation allows for a buildable coverage that lasts from morning till evening.

Barely There Eyeshadow Palette, $17.99

Featuring 10 colors – from delicate pearl to intense brown, the palette is perfect for creating nude looks, which are a major trend this year.

For now, Ulta’s website does not offer any Models Own nail polishes, which were the brand’s primary focus when it started in 2008. The label boasts some of the most radiant and neon hues on the market. As the brand steadily expanded into its wide array of beauty products, the Saudi-based retail conglomerate Fawaz Alhokair & CO acquired it in 2014 for about $25 million.