For over 20 years, TRUSS Professional has been a trusted name among salon owners and hair care professionals, offering a diverse range of expertly crafted products tailored to all hair types. Known for its exclusive salon distribution, the brand has made its mark on the international stage, expanding from its roots in Brazil to over 35 countries worldwide.

Photo Credit: Courtesy of TRUSS Professional

A Commitment to Excellence and Innovation

As a proud member of Grupo Boticário, TRUSS Professional is more than just a hair care brand—it’s a movement driven by creativity, technology, and a passion for excellence. The brand’s foundation is built on three core principles:

1. Art, Trend, and Innovation: TRUSS encourages creative freedom among its artists, empowering them to set trends and push the boundaries of hair care.
2. Technology and Expertise: The brand stays ahead of the curve by closely monitoring industry trends and incorporating cutting-edge technology into its product development.
3. Education and Performance: TRUSS is committed to offering the highest quality products that deliver transformative results, ensuring that both professionals and consumers achieve their hair goals.

The TRUSS Community: A Network of Innovators

At the heart of TRUSS Professional is its vibrant community of ambassadors, experts, and specialists who are reshaping the hair care landscape. These award-winning professionals bring a wealth of knowledge and experience to the brand, driving continuous innovation and setting new standards in the salon industry.

Photo Credit: Courtesy of TRUSS Professional

Salon-Quality Care at Home

Understanding the desire for salon-quality results at home, TRUSS Professional offers an extensive selection of home care products. With over 11 distinct product lines, TRUSS caters to every hair need, from hydration and repair to volume and color protection. Each product is meticulously formulated to be salt-free, dye-free, vegan, paraben-free, petroleum-free, cruelty-free, and sulfate-free, ensuring that consumers can enjoy luxurious, ethical hair care.

Global Recognition and Trust

TRUSS Professional’s commitment to quality and innovation has earned the brand a loyal following, evidenced by over 4,800 five-star reviews on many of its best-selling products. From shampoos and conditioners to treatments and masks, TRUSS products are beloved by stylists and consumers alike.

Photo Credit: Courtesy of TRUSS Professional

A Leader in Ethical Hair Care

In a world where consumers are increasingly conscious of the products they use, TRUSS Professional stands out as a leader in ethical hair care. By prioritizing vegan ingredients and environmentally friendly practices, the brand offers products that not only deliver stunning results but also align with the values of today’s discerning customers.

TRUSS Professional is more than just a hair care brand—it’s a global phenomenon that continues to set new standards in the industry. With a commitment to innovation, quality, and ethical practices, TRUSS remains a go-to choice for professionals and consumers alike, ensuring that everyone can enjoy the benefits of salon-quality care, no matter where they are.