Photo Credit: Arctic Fox

Hair bleaching is back in style thanks to celebrities like Kim Kardashian, Doja Cat, and Sabrina Carpenter. The problem is that not all bleach is created equal; some products don’t finish the job, leaving your hair stripey and uneven. Others simply leave behind too much color, resulting in a brassy tone instead of a bleached one. Pretty, perhaps, but if you’re going for that breathtaking icy blonde, the brass has to go.

Fortunately, the hair color company Arctic Fox has you covered with their newly released blue and white powder bleaches, which are perfect for getting your hair to those coveted blonde heights.

These bleaches are great for at-home use, as the dust-free, no-drip formula keeps messes from happening before they begin. Combined with the ease of application through the bleach’s creamy consistency, you can be sure your hair will look as uniform and striking as you want it to. Additionally, these bleaches do not contain harsh chemicals such as peroxide, ammonia, ethyl alcohol, or PPD. They also adhere to Arctic Fox’s philosophy of 100% vegan and 100% cruelty-free beauty products.

Although the blue and white powder bleaches are excellent products in their own right, they have different use cases worth exploring to see what’s right for you.

Brilliant Blues Banish the Brass

One problem with warmer bleaches is that they can make it difficult to layer cooler colors on top, like blues or dark greens. They leave behind warm tones that can clash and lead to unintended results.

Arctic Fox’s blue powder bleach fixes this problem by eliminating those brassy or orange tones. Instead, it creates a brighter, icy blonde base that complements those cooler colors, making subsequent dyes pop that much more. This bleach is also customizable with its degree of lightening, providing you the option of subtle highlights or something more complete.

Wicked White Powder and Ultra-Lightening Power

The white powder bleach is ideal for those looking for crystal-clear visibility during lightening to help prevent stripiness during the bleaching process. This vibrant bleach offers up to nine levels of lightening, granting users that much more choice and precision when it comes to the kind of blonde they want out of their bleach.

Photo Credit: Arctic Fox

Like others from Arctic Fox, this bleach is quick-acting and sets fast to ensure your hair comes through unscathed and ready for action. It’s also highly versatile, allowing for both on- and off-scalp applications for increased flexibility. If you’re looking to ditch the drab and stand out in the crowd, look no further than this white powder bleach.

A Dedication to Improving Lives

Arctic Fox’s brand is more than a pretty name. The company prides itself on promoting animal welfare, as 15% of all of its profits are donated to charities focused on ending animal abuse. When you buy from Arctic Fox, you can do so knowing you’re not just making yourself happy by getting the look you want but also contributing to a greater cause to increase the net happiness in the world.

Through products like its white and blue powder bleaches, as well as its massive lineup of eye-catching dyes and nail colors, Arctic Fox is here to make every day a little more exciting.

Written in partnership with Tom White