The NOW Massage, a growing franchise disrupting the wellness space with high-quality, affordable massage services in an inspired setting, opened its first Miami location in Wynwood on Tuesday, May 7.

Photo Credit: Courtesy of Cody Larkin (The NOW)

“Following The NOW’s success in major markets like Los Angeles, Chicago, Dallas, and more, our newest boutique opening in Miami’s Wynwood neighborhood is a major milestone for the brand as it marks our 60th boutique opening nationwide,” said Gara Post, Co-Founder & Chief Creative Officer of The NOW.

“We cannot wait to welcome the vibrant Wynwood community and our inner circle of guests and Ritual Members into our newest boutique for a next-level massage NOW.”

Photo Credit: Courtesy of Cody Larkin (The NOW)

The boutique, located at 61 Northwest 26th Street within the furnished residential community Sentral Wynwood, will be owned and operated by South Florida residents and NOW Franchise Owners Danny and Rose Figueroa. The new boutique is The NOW’s third South Florida location, in addition to boutiques currently open in Fort Lauderdale and Plantation.

“After building a loyal following at our Fort Lauderdale and Plantation boutiques, we are grateful for our continued growth in South Florida and look forward to introducing Miami to The NOW’s customizable menu of massages, nourishing products, and more,” said Franchise Owner Danny Figueroa.

Photo Credit: Courtesy of Cody Larkin (The NOW)

With his wife Rose, the duo brings a wealth of entrepreneurial experience to their franchising journey with The NOW, in addition to boutiques in Wynwood, Plantation, and Fort Lauderdale, the Figueroas plan to bring seven additional NOW locations to South Florida.