Introducing Alchemy 43’s Debut Product Line: The Bright Eyes Collection

Beauty News October 2, 2023 By Haute Beauty

Inspired by an optometrist and brought to life by the visionary who has redefined the field of medical aesthetics, The Bright Eyes Collection by Alchemy 43 presents a groundbreaking concept: Eye-sthetics. This innovative fusion of aesthetics and eye health revolutionizes our approach to eye care. As a tribute to our renowned Microtreatment, loved by clients at all Alchemy 43 locations, the Bright Eyes Collection introduces a new era of top-tier, professional-grade eye wellness to beauty enthusiasts, marking a significant milestone in the beauty industry.

THE DROP KIT: HYDRATE + RESCUE

The convenient kit includes both Hydrate (lubricant eye drops) and Rescue (redness relief drops). This allows you to appear refreshed and feel confident in your eye care routine. Wondering why both steps are necessary? Well, you can’t effectively rescue your eyes if you haven’t properly hydrated them first. Using a hydrating eye drop in conjunction with a redness relief drop is essential for maintaining optimal eye health, and we’ve simplified the process for you. The Drop Kit includes a compact, built-in mirror and convenient storage for both types of drops, making it effortless to maintain your eye care regimen on the go.

Photo Credit: Courtesy of Alchemy 43

HYDRATE provides moisture and relief to temporary dry eyes, keeping them lubricated from digital-related eye strain, wind/weather irritation, and a myriad of other factors. RESCUE helps to relieve redness of the eye due to minor irritations. Bright eyes add a healthy, lively pop to any everyday make-up/no-makeup look.

While people spend lots of time caring for the skin around the eyes, the eyes themselves are frequently overlooked. Screen time is at an all-time high across all generations and staring at screens lessens our blink rate. Blinking is how our eyes naturally moisturize themselves so simply put – everyone should be using lubricating drops so your eyes can stay hydrated, nourished, and bright. Alchemy 43’s premium, professional-grade Eye Drops, enhance at-home beauty routines by offering high-performing products that beautifully complement the results of our aesthetic microtreatments.

Founder and CEO of Alchemy 43 Management Company, Nicci Levy is passionate about enhancing confidence and creating exceptional products and experiences. She has spent her entire career working in the beauty and wellness space and has over a decade of experience in Medical Aesthetics.  In her role as CEO, Levy leads the strategic vision and operations for Alchemy 43. The Bright Eyes Collection has been a dream since the beginning – to revolutionize what it means to have “bright eyes” and introduce high-quality, professional-grade eye wellness to the beauty consumer for the first time. 

The Bright Eyes collection is now available for purchase online at alchemy43.com.

For more information, visit Dr. Brian A. Levine's social media:

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