Photo Credit: Courtesy of the brands

Wellness brand extraordinaire, BelliWelli, has teamed up with iconic fashion brand, LoveShackFancy, to celebrate the launch of their first-ever solo activewear collection. BelliWelli is a gluten-free, vegan, probiotic snack bar that aims to support those suffering from IBS and protect overall gut health.

LoveShackFancy has launched their first collection of dreamy, floral activewear, and to celebrate its debut, BelliWelli has released a co-branded snack bar that features the activewear line’s new print on the wellness brand’s top-selling chocolate chip flavor. “We are thrilled to be partnering with BelliWelli to assist us in launching our brand-new collection of activewear! From January 10th to January 31st, customers who purchase activewear at one of our US stores will receive a complementary co-branded health bar from LoveShackFancy & BelliWelli. Being able to participate in an industry-crossing partnership is super exciting for us. We’re always looking for new ways to resonate and to connect with our customers, and BelliWelli feels like the perfect partner as we launch in the wellness space,” a representative from LoveShackFancy shared. 

Photo Credit: Courtesy of the brands

The unexpected partnership between a major fashion brand and the wellness/food space showcases both brands’ way of innovative thinking to engage new customers and lure shoppers back to brick-and-mortar retail. This marks a major moment for LoveShackFancy in the health space by creating a better-for-you overall shopping experience. 

“We are so excited to partner with LoveShackFancy to celebrate the debut of their activewear line!” says Katie Wilson, Founder & CEO of BelliWelli. “The brand is so chic and unique and is the perfect fit for BelliWelli. It’s so fun to see how brands in the fashion industry are crossing over and partnering with brands in the food + health/wellness space to bring better-for-you options to everyone.” 

Photo Credit: Courtesy of the brands

The exclusive collaboration will be available during the month of January in all of LoveShackFancy’s 16 U.S. store locations. Find more details and a store near you here.