Hailey Bieber’s new beauty line is confirmed, and we can’t wait to see what’s in store.  Aside from the rumored business endeavors, the model seems focused on dominating different media platforms. Recently, she has been devoting a lot of time to her YouTube channel where she chooses different celebrities to eat, chat, and play games with. The model/media personality has recently garnered quite a bit of attention after dropping major hints to an upcoming project.

How it started…

It all started with an Instagram post captioned “glazed 🍩🍩 skin all 2022. Tell a friend.” In the post, Bieber tagged an account named Rhode, which also happens to be her middle name. Fans immediately came to the conclusion that we can be expecting some kind of skin/beauty line by the name of Rhode soon.

 

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A post shared by Hailey Rhode Baldwin Bieber (@haileybieber)

Given the model’s past partnerships with beauty brands like bareMinerals, it makes sense that she would come out with a beauty line of her own. After all, who wouldn’t want to have her flawless glow?  While she has shared skincare routines in the past that seem to focus on moisturizing. We are excited to see what types of products she chooses to release.

Since the post, she has made announcements about the brand and confirmed, on her YouTube channel and Wall Street Journal interview that it will be launching sometime this year.

What can we expect?

While the star hasn’t fully revealed the exact products they will be launching, we know it’ll be good since it seems like the project has been in the work for some time now.  TMZ reports that the trademark for the brand includes wellness merch, bath and shower products, beauty creams, personal cleaning products, cosmetics, makeup, fragrances, haircare, and skincare. So, there’s really no telling what we will see from the brand first.

Hailey opened up on Demi Lovato’s podcast sharing, “I’m going to step into the beauty world and I’m starting a company which has been really exciting. We’ve been working on it now since the very beginning of the pandemic so we’re almost two years into it. I feel like for the first time ever I know this is where I’m supposed to be, and this is what I’m supposed to be doing.”

She seems to have a clear view of what she wants her brand to achieve and has shared that she is heavily involved in the creative parts of product development. When it comes to pricing, in her interview with WSJ she shares her goal to give her customers the best value possible. Hailey explains, “I know what I want to give to people. The whole ethos of my brand is access to really good quality products that are really affordable. I just don’t see why $200 cream has to be the answer to good skin.”