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It’s finally happening! That is, Jennifer Aniston officially launched her much anticipated haircare brand LolaVie. And how can we expect any less from the 52-year-old actress? After all, she did inspire generations of people to mimic ‘The Rachel’ haircut and once served as the spokesperson and co-owner of fellow haircare brand Living Proof. So taking dominance of the haircare industry with a celebrity beauty brand doesn’t seem to pose much of a challenge for the “Friends” actress. 

Despite teasing fans six days ago with an Instagram photo captioned “Something’s coming,” Aniston celebrated the launch of LolaVie on Sept. 8 with a series of behind-the-scenes media showing the brand’s development. “This project has been in the works for a long time and I’m so excited to finally be able to introduce it to you,” Aniston captioned her Instagram post. “So much hard work from our incredible team went into making this line — and we’re really proud to say it’s been made WITHOUT all the bad stuff… we’re paraben-free, silicone-free, sulfate-free, phthalates-free, gluten-free, vegan… and of course CRUELTY-FREE, because we love our animals.”

But Aniston didn’t stop with the launch of her beauty brand. In fact, you can now get your hands on LolaVie’s first product: the Glossing Detangler. Made with plant-based ingredients like chia seeds and lemon extract, the product promises to leave hair detangled, primed, shiny, smooth and protected. “Think of this spray as the best friend you call everyday (who always supports you and wants to see you become stronger over time),” read the caption of LolaVie’s Instagram post promoting the product. 

More about the brand’s journey and mission can be found on the LolaVie website. But for now, you’ll simply need to sit tight until Aniston or her marketing team releases any more information about the brand’s upcoming products. Of course, that won’t be easy  — we can’t wait to lather LolaVie into our locks!