Photo Credit: ShutterstockVictoria Beckham’s beauty line, Victoria Beckham Beauty, has released a new addition to its brand that will give your lashes an instant lift while being vegan and cruelty-free.

Future Lash mascara aims to instantly give longer, lifted lashes while making them stronger and silkier over time. The ultra-black, lengthening, and defining product is a completely new view on mascara that doesn’t clump or flake. It delivers smudge-free, sweat-proof, long-wear performance that rinses away effortlessly with just warm water. Beckham’s motivation for creating Future Lash was her exhaustion with other mascaras that smudged, flaked, or harmed her lashes. The creation of a perfect mascara has always been at the forefront of her mind and the unique formula that Future Lash holds was indeed the perfect addition to her clean beauty make-up line.

Unlike traditional mascaras that use harsh and outdated ingredients such as PVP, which is found in hairspray, or vinyl polymers, Future Lash uses plant-derived polymers that create a flexible volume to transform the natural lash into a fanned out, extension-like length. The main goal of the product is to care for your lashes in the same tender way you would care for your hair. To provide the ultimate care, the formula includes shea butter for nourishment and conditioning, niacinamide (vitamin B3) to avert breakage and aid in the production of keratin, panthenol (pro-vitamin B5) for hydration, Pistacia Lentiscus Gum derived from the sap of a tree native to the Greek Isles for natural volume and lift, and tocopherol (vitamin E) for conditioning and nourishment. These ingredients make up the plant-based C2 Complex within the mascara to overall nourish, condition, and provide breakage protection for healthier lashes.

To apply Future Lash, as recommended by their website, start by swiping the inner curve of the Micro-Bristle Brush from root to tip to evenly coat the lashes. By adding more product with the outer curve of the brush and concentrating on the roots, will add lift, definition, and volume within your lashes. The removal process, however, is just as easy. With just the use of warm water, the Instant Removal Technology (IRT) within the mascara allows for it to seamlessly detach from the lashes and transform into tiny water-soluble filaments that rinse away gently and entirely. No makeup remover or cotton pads necessary.

A clean routine to Victoria Beckham begins with your beauty routine. The eyes being one of the most delicate parts of our bodies allows easy access for harmful chemicals to enter our bloodstream. Future Lash mascara upholds this clean beauty standard while providing the ultimate benefits for healthier lashes.

Future Lash mascara can be found on victoriabeckhambeauty.com.