Photo Credit: Courtesy of HoliFrog

Created by co-founders Emily Parr and Majeed Hemmat, HoliFrog (which launched today), offers users a new alternative to your skincare regimen with a holistic-functional set of four different types of face washes. The formulas are simple and effective—created with concentrated exfoliation, antioxidants, vitamins, non-fragrant plant oils and extracts, cell-communicating and skin-identical ingredients.

Indicative of its name, the brand takes a holistic approach to skincare boasting a “HoliTrinity” of foundations in its products—to prep properly for your best skin, rich in nutrients and skincare innovation in every drop. Drawing inspiration from a frog’s skin, which is soft and permeable and absorbs everything in its surroundings, HoliFrog is designed to permeate and enrichen the skin, free of toxins and irritants.

Photo Credit: Courtesy of HoliFrog

Each product targets a different area of the face, perfect for all different skin types. There’s a waterless formula, Kissimee Vitamin F Therapy Balmy Wash, which is designed to restore and soften the skin with a gentle touch. Not only does it cleanse and moisturize the skin, but it also dissolves makeup and daily grind from the skin pores. It’s simply used by massaging it into onto dry skin in circular motions before rinsing.

Photo Credit: Courtesy of HoliFrog

The Shasta AHA Refining Acid Wash was created to clarify and brighten the skin. This is ideal for when your skin going through breakouts and is feeling congested. With a few drops massaged onto the face, the light and fragrance-free wash will leave your skin feeling fresh and healthy.

Photo Credit: Courtesy of HoliFrog

The Superior Omega Nutritive Gel Wash is designed to give your skin a strong cleanse, perfect for oily or oily-combination skin types. Both a cleanser and a toner, the gentle gel wash will target your deep pores, utilizing Omega fatty acids, probiotics and antioxidants to nourish and replenish the skin.

Photo Credit: Courtesy of HoliFrog

And finally the Tashmoo Water Lily Nourishing Milky Wash (a personal favorite), soothes and replenishes skin cells, designed for dry to dry combination skin that will act as a milky, calming lotion. Created with aquatic plant extracts, the wash effectively locks in hydration, leaving you with a subtle glow and soft, replenished skin.

After using HoliFrog for a few months, we can report back that the brand effectively accomplishes its mission. The result is clean, fresh and simple. It’s a product that will make you not only look better on the outside, but feel better from the inside-out, as well.

As of September 17th, 2019, HoliFrog has officially launched and is available for purchase via exclusive retailers: Net-a-Porter, Space NK and Dermstore.

For more information, please visit holifrog.com