Kylie Jenner took the beauty industry by storm when she first launched the cult-favorite Kylie Lip Kit via the now, mega-successful Kylie Cosmetics makeup brand. The reality star turned youngest self-made billionaire credits her millennial insights into the world of social media and e-commerce as one of the factors of her success. Now, the reigning beauty mogul is venturing into the world of skincare with her new Kylie Skin line set to debut at the end of this month and the internet went into a frenzy.  

After the news first circulated on social media with rumors of Jenner’s unconfirmed skincare line, many fans were left questioning exactly when the official…Kris Jenner approved…announcement would happen. In true Kardashian-Jenner fashion, Jenner took to her personal Instagram account to the announce her new business venture and when fans could expect the first product launch.

“Skincare and makeup go hand in hand and Kylie Skin was something I dreamt up soon after Kylie Cosmetics.” Jenner shared via her Instagram.

The what’s soon to be the hottest new skincare line on the market will feature only cruelty-free, vegan, gluten-free, paraben and sulfrate-free products. The line will be inclusive to all skin types and aims to help beauty and makeup aficionados repair and maintain gorgeous skin year-round.

The youngest sister may have some friendly competition soon with rumors circulating there’s a third Kardashian-Jenner sister soon making their debut in the beauty industry. While it’s no secret the Kar-Jenner clan has all followed the footsteps of Kylie with Kim launching KKW Beauty and now Kourtney serving as the visionary mastermind of POOSH, a carefully curated beauty and wellness platform, Kendall Jenner has just filed a trademark for “Kendall” and “Kendall Jenner.” The patent will cover all products across the beauty spectrum.

As the Kar-Jenner clan takes over the beauty industry, one beauty and skincare collection launch at a time, we’re eagerly clearing space in our bathrooms and setting an alarm on the launch date for what’s soon to be Summer’s hautest skincare line.