The eyes may be the windows to the soul, but the eyelashes play a major role in attracting attention. “Many women may feel that their eyelashes lack volume and length, and while some have attempted to address this concern by wearing false eyelashes or applying layers and layers of mascara, these methods only offer a temporary solution,” explains plastic surgeon Dr. Gabriel Chiu of Beverly Hills Plastic Surgery. Fortunately, cosmetic treatments like Latisse can provide you with longer, fuller lashes to help you achieve a younger, more seductive appearance.

The ideal candidate
“Latisse is an FDA-approved treatment that can improve a person’s eyelashes using the active ingredient, bimatoprost. When the serum is applied along the base of the upper lashes, it can prolong their growth and cause them to grow in darker and thicker,” Dr. Chiu says. Many women interested in using Latisse do so because they are unsatisfied with the appearance of their lashes. Dr. Chiu adds, “Patients with thin, short, light-colored, or otherwise inadequate eyelashes can benefit from this treatment, and candidates for Latisse treatment must also be in good health and not have eye sensitivity.” To achieve the best results, it’s important to apply Latisse as instructed.

The benefits of Latisse

Wear less makeup: Many women with short and stubby eyelashes will apply a lot of eye makeup like mascara, eyeshadow, and eyeliner to make their eyes stand out. With Latisse, you can enjoy your longer, thicker eyelashes with little to no makeup.

Get a naturally more appealing look: “The eyes are often thought of as the most attractive feature on any person. That is why many women who feel their lashes lack sex appeal opt for Latisse, as it helps thicken and lengthen the lashes to produce a sultry and alluring appearance,” says Dr. Chiu.

Feel better about yourself: “Thin eyelashes can cause many women to feel insecure about the way their eyes look and try to hide them by wearing sunglasses. Latisse will not only enhance your lashes, but it will also boost your confidence and self-esteem,” Dr. Chiu says.