The Kardashian-Jenner family has become one of the most influential families in today’s pop culture. Turning a creative and daring business venture into a multi-million dollar empire is almost second-nature to the sisters and momager, Kris Jenner. Joining sisters Kylie Jenner and Kim Kardashian‘s revolutionizing makeup and beauty brands, Kourtney Kardashian has unveiled her latest project, POOSH — a digital lifestyle platform for the beauty and wellness savvy.

The digital platform has a similar feel to the eldest sister’s now-defunct lifestyle app but with an air of digital savviness, unlike the app. POOSH aims to serve as beauty aficionado’s go-to site by creating educational, motivational and creative content — with no subscription required.

POOSH, named after Kardashian’s daughter, Penelope, will focus on topics regarding motherhood, health, wellness, interior design and more. Kardashian first broke the news of POOSH early in March, creating a buzz as fans tried figuring out exactly what the platform would entail. While the app will primarily focus on all things beauty and wellness, Kardashian kicked off the launch of POOSH interviews with a one-on-one with momager, Kris Jenner.

If there’s one thing we know is while the “devil works hard” Kris Jenner works harder and the Kar-Jenner sisters are slowly but surely taking over the beauty industry — one multi-million dollar company at a time.