Going  all-natural or organic means more than cleaning out your pantry and refrigerator, and your beauty stash could likely use a purge as well. From sulfates and phthalates to petrochemicals and other synthetic ingredients, more and more women and men are take a closer look at their personal-care products—and if you’re looking to “green” your routine, these brands are a great place to start.

Trilogy
Born in New Zealand in 2002, Trilogy has grown from a small range of five rosehip skincare products to a comprehensive brand that includes more than 40 natural and organic offerings for the face, body and hair. Not sure where to start? The line’s bestselling, award-winning Certified Organic Rosehip Oil is a multitasking elixir is comprised of a whopping 80% essential fatty acids for effective smoothing of fine lines and wrinkles, and it’s also a miracle worker for stretch marks and scars as well. And when Kate Middleton is a loyal royal fan, you know you should be, too.

Odacité
When Parisian-born, Los Angeles-dwelling Valérie Grandury was diagnosed with breast cancer, she vowed to eliminate every last toxin from her life—and create a skincare line that combined French luxury and California cool. Hence, Odacité was born, and this expansive range of certified organic head-to-toe skincare, tools and accessories is sure to please anyone looking to steer clear of parabens, petrochemicals, synthetics and other questionable ingredients. Odacité’s latest product, Aventurine Kiss Lip Serum, hydrates, plumps and helps smooth lines around the lips with a potent blend of antioxidant CoQ10, vitamin C, vitamin E and luxurious natural botanical oils—and Grandury chose the Aventurine crystal applicator to bring good luck and prosperity to those who use it. Celebrity fans of the brand: Hilary Duff, Ruby Rose, Olivia Munn and Natasha Poly

RMS Beauty
Founded by makeup industry veteran Rose Marie Swift, RMS Beauty is committed to creating skincare and cosmetics with raw, food-grade, organic ingredients to preserve their nutrients and, in turn, nourish the skin. From the Raw Coconut Cream that can be used as a makeup remover, cleanser and moisturizer to the cult favorite Living Luminizer highlighting balm, this squeaky-clean natural brand has all of your non-toxic beauty needs covered. Celebrity fans of the brand: Lily Aldridge, Gisele Bundchen, Ellie Goulding and Emily Blunt

Tata Harper Skincare
It doesn’t get more farm-to-face than Tata Harper’s range of all-natural skincare, cosmetics and aromatic treatments, and the entire production process—including growing the ingredients, blending and packaging—happens on Harper’s 1,200-acre Vermont homestead. All of the products are free of GMOs, toxins, fillers and synthetic chemicals, as well as artificial colors and fragrances, and the Regenerating Cleanser and Resurfacing Mask are not to be missed. Celebrity fans of the brand: Mandy Moore, January Jones and Lake Bell

ILIA Beauty
Organic makeup doesn’t have to mean sacrificing luxury, quality or most importantly, a gorgeous end result—and ILIA Beauty offers utmost purity in high-performance formulas that are designed to help you create a flawless face. The latest addition to this full range of eco-conscious cosmetics is the hydrating, full-coverage Color Block High Impact Lipstick, which contains four times more pigment than any lipstick ILIA has ever made before. Available in an array of nudes, reds and berries, the castor seed oil base supplies a serious dose of moisture for long-lasting color and lip comfort. Celebrity fans of the brand: Emma Watson, Gywneth Paltrow, Isla Fisher and Oliva Wilde