Luxury skincare brand, La Prairie just released its newest age-defying potion, the most potent, yet, to come out from the brand’s laboratories.

The Platinum Rare Cellular Night Elixir merges conventional skin science and beauty innovation in a nutrient-rich formula that detoxifies, hydrates, helps the skin breathe and boosts its self-defense. For the first time in skincare history do these four integral benefits come together in a single ointment, whose secret lies in a blend of La Prairie’s exclusive Cellular Complex and Advanced Platinum Complex.

The serum, which ought to be applied after skin cleansing, is so powerful that a single drop is enough to create the sensation of cashmere-soft protection and revive the skin overnight. It is the very definition of luxury beauty, and the delicate scent of rose petals is just a bonus.

To match the exquisiteness of the elixir, which retails for $1,200, La Prairie hosted a beauty-meets-real-estate, unveiling event at the 212 Fifth Avenue penthouse in early March.  The brand transformed the 10,079-square-foot triplex residence, known as The Crown, into an fantasy of majestic purple hues that matched the color of the bottle of the skincare concentrate. Van Cleef & Arpels provided a sparkling showcase of jewelry that elevated the fairy tale-like ambiance.

Guests, from beauty editors to real estate professionals to influencers, had the chance to enjoy hand massages and sample eye treatments  before making their way to the second floor to sip on signature cocktails, nibble on intricate hors d’oeuvres and learn more about the science and magic behind Platinum Rare Cellular Night Elixir.

Image and video courtesy of La Prairie.