The award-winning fast-growing beauty brand StarSkin arrives in the US, filling the shelves of the coveted Barneys New York store.

While the Dutch label plans to roll out its whole range of at-home beauty products, its stateside launch commenced with its high-performance Bio-Cellulose collection of acclaimed sheet masks.

“We are thrilled to announce our launch into the U.S. with Barneys New York,” StarSkin CEO Paul Hendriks said in a press statement. “They are the epitome of a retail partner and truly rolled out the red carpet for StarSkin in their newly launched, cutting-edge NYC mask bar and online. Our goal is to advance this market in the U.S. and we are thrilled to launch with a retail partner that embodies our philosophy, DNA and vision.”

Already present in the high-street beauty boutiques of 28 European and Middle Eastern countries, StarSkin has, since its inception in 2015, developed 19 beauty and skincare solutions that follow South Korea’s advanced formulas and technologies. Among the brand’s best-selling products are its natural sheet masks that deliver nutrients deep into the skin within minutes.

Commenting on StarSkin’s masks, Jennifer Miles, Vice President of Cosmetics at Barneys New York, said: “We were looking for masks that truly had a point of difference from anything else we had seen or experienced. The results were amazing, our skin was instantly brightened and appeared smoother.  We also loved that the StarSkin masks are made of bio-cellulose rather than paper and easily adhere to the skin for optimal absorption of the serums.”

Developed by Nicole Arnoldussen and Paul Hendriks, StarSkin aspires to bring Hollywood-worthy glam to the comfort of home, without straining the wallet. Concocted with innovation in mind, the label’s trendy products, free from parabens, silicone, sulfates, synthetic dyes and mineral oils, cost between $10 and $100.