Following our favorite celebrities on social media to get some fashion, beauty and lifestyle inspo is something we all do. But by this time you may have noticed that same celeb posting pictures showing off the new detox diet they are on or that at-home teeth-whitener that they just cannot live without, followed by the hashtag #ad. With 400 million active users on Instagram every month, the social media platform has become a way for advertisers to directly reach more possible consumers versus television commercials or magazine ads with celebrity endorsements.

For a single branded post on Instagram celebrities are earning anywhere from a couple thousand dollars to a couple hundred-thousand dollars depending on their following. Haute Beauty is here to give you the low-down of what is actually gracing your Instagram feeds.