Skinly Aesthetics | Co- founder & Partner, Irina Schwarzburg
Medical Spa
About
As co-founder and partner of Skinly Aesthetics, Irina Schwarzburg has spent more than a decade shaping the vision, identity, and day-to-day excellence of one of Manhattan’s leading medical spas. From the first mood board to the final floor plan, she has hands-on built Skinly—designing the space, assembling the team, selecting state-of-the-art equipment, and choreographing an experience where precision medicine meets modern hospitality.
What captivates Irina most about medical aesthetics is its immediacy and impact: the right treatment can elevate confidence and quality of life in a single visit. She thrives in a field that never stands still—constantly learning, attending medical conferences, and translating innovation into safe, effective offerings for Skinly’s patients. Her work is guided by a simple standard: adopt only what’s clinically sound, artistically refined, and genuinely beneficial.
What inspired you to enter the beauty and aesthetics industry?
I specialize in cosmetic and reconstructive surgeries of the eyelids and face, and in disorders of the lacrimal (tear drainage) system and the orbit (the bones of the eye socket). So much of reconstruction, whether for functional or aesthetic reasons, is based in achieving a surgical result that is pleasing to the eye. This relies on a deep understanding of anatomy and a love of aesthetic medicine. Helping people to achieve their best self has become a passion of mine through this work.
How do you help clients feel confident in their own skin?
When patients elect to undergo cosmetic procedures, they want to feel as if their specific concern gets addressed. My job is to work with my patients to identify what surgical and non-surgical procedures I can offer to help them achieve their goals. Helping patients to feel confident in their own skin is an evolution; it requires time, good communication, and trust. One of the greatest privileges of being an aesthetic surgeon is gaining the trust of your patient to help them feel their best.
What is your signature treatment or approach that sets you apart?
My approach is to be direct and honest about what patients can expect from their aesthetic treatments. I often tell patients that I would be doing them (and myself) a disservice to promise them results that are not aligned with their specific concerns, their anatomy, and their budget. In general, my aesthetic is that of LESS is MORE, meaning that small tweaks over time allows for the most gracious aging. I also think that combining surgical with non-surgical enhancements gives patients that chef's kiss result.
