Photo Credit: Courtesy of NUDESTIX
Sofia Richie is taking her beauty magic to new heights by taking on her new role as the first-ever Nude Beauty Director with the makeup brand, NUDESTIX. The model and entrepreneur has always been admired as a street style icon and for championing her clean girl beauty aesthetic on social media and now she’s serving as inspiration for everything Nude Beauty, a brand that defines itself as endless shades of nude and feeling confident in your “Nude Skin.”
“I’m thrilled to join the NUDESTIX family and bring the brand into its next exciting stage of life. I’ve always been a fan of the brand’s practical yet powerful approach to beauty and skincare, so to be a part of a brand that I authentically use in my everyday life and be a part of its future development is exciting!” says Richie.
Photo Credit: Courtesy of NUDESTIX
Sofia Richie will work as Beauty Director both in makeup and for their sister skincare brand, NUDESKIN, as well as a new category that’s slated to launch this December. With this new role, Richie will lead as the face inspiring the brand’s community to have the confidence to “go nude but better” through their less-is-more makeup and simple, yet effective skincare.
When choosing a candidate, Taylor Frankel, Co-Founder of NUDESTIX, says there couldn’t be a more perfect partner than Sofia, “We are so excited to partner with Sofia Richie, as our Nude Beauty Director! Sofia perfectly embodies the NUDESTIX Nude Beauty Ideals, as a natural minimalist, busy businesswoman, philanthropist, and soon-to-be wife – our paths had crossed through her love for nude, easy-to-use minimalist and high-performance products that are clean, vegan and sustainable. As Nude Beauty Director, we are looking forward to Sofia’s continuous partnership and support in product development, content and brand,” says Frankel.
The brand is known for its best-selling products, and they offer a wide range of multi-tasking sticks for eyes, lips, and cheeks, as well as efficacious and naturally derived skincare products. Every product is vegan, gluten-free, cruelty-free and non-toxic. Get the Sofia Richie look and check out all of the new beauty director’s faves here.
Photo Credit: Courtesy of NUDESTIX
