This season, beauty is getting a whimsical makeover, one that swaps serious for spirited and nostalgia for innovation. The Spring and Summer 2025 runways have spoken, and the message is clear: it’s time to play.
Photo Credit: Launchmetrics/Spotlight
Designers and beauty tastemakers alike are embracing the carefree charm of childhood with looks that channel innocence, color, and joy. Think watercolor lids in pastel hues, glossy doll-like pouts, and skin so dewy it could be mistaken for morning light. It’s a season for shimmer, blush, and a bold return to fun, but don’t mistake it for kitsch. The execution is refined, editorial, and fresh.
At Sandy Liang, exaggerated bows and flushed cheeks conjured up memories of dress-up days, while Thom Browne brought fairytale elegance to face gems and whimsical makeup designs. Across the board, there’s a revival of youthful textures, creams, gels, glosses, and a less-is-more attitude that celebrates skin over coverage.
The best part? These trends aren’t just pretty, they're wearable. A swipe of pink across the cheeks, a touch of shimmer on the lids, and a hint of innocence on the lips bring runway flair into real life. For those leaning into maximalism, graphic liners and playful decals are here to help you embrace the imaginative side of beauty.
Spring 2025 invites us to pause the polished and perfect and dive headfirst into the joyful, messy, radiant world of self-expression because growing up never meant giving up glitter.
