Molly Sims, a former Haute Living cover star, has always been the epitome of effortless beauty, both on and off the runway. Now, she’s channeling that beauty wisdom into YSE Beauty (pronounced “wise”), a skincare brand designed specifically for women over 35 who want uncomplicated, effective skincare because, let’s be honest, who has time for a 12-step routine?
Photo Credit: YSE Beauty
Launched in 2023, YSE Beauty is all about real results with minimal effort. The brand focuses on tackling dark spots, hyperpigmentation, sun damage, photo-aging, and acne scars; skin concerns that don’t just disappear with a swipe of moisturizer. With a price range of $28 to $88, the line delivers clinically proven, dermatologist-tested products that enhance natural skin rather than trying to erase time.
Sims saw a huge gap in the beauty industry: while plenty of brands cater to Gen Z’s glass-skin goals or push aggressive anti-aging marketing, there wasn’t much out there for women in their 30s, 40s, and beyond who want high-performance skincare without the stress. YSE Beauty is about embracing aging wisely, celebrating this stage of life while keeping skin radiant, healthy, and glowing.
Instead of overcomplicated regimens, YSE Beauty delivers powerful, science-backed formulas that fit into a busy lifestyle. Whether you’re tackling sun damage from one too many beach vacations or looking to brighten up post-acne scars, the line is designed to streamline your routine while maximizing results.
Sims isn’t just selling skincare, she’s starting a conversation. YSE Beauty is about shifting the way we talk about aging, moving away from the idea of “turning back the clock” and toward feeling confident in the skin you’re in.
If you’ve ever felt like beauty brands weren’t speaking to you, Molly Sims just changed the game.
