YSL Beauté is pushing the boundaries with a jaw-dropping custom creation where music and makeup lovers will come together for a beauty adventure unlike any other at the brand's first-ever YSL Beauty Station at this year's Coachella.
This one-stop beauty shop will serve as an interactive social media activation for consumers and influencers, where they will be able to test and see the brand's newest and most popular launches, including the Touche Éclat High Cover Radiant Concealer and Rogue Volupté Shine.
The interactive pop-up will also feature an exclusive makeup vending machine and virtual mirror that instantly allows attendees to try on over 50 lipstick shades.
The pop-up, designed to simulate a refuel station, will be located on the highway route to the festival during week one of the highly-popular music festival.
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March 28, 2019Add Sparkle to Your Day With Gold-Infused Products
