Shiseido’s Newest Collection Has Everything Your Make Up Bag Needs

Looking to empty out your make up bag and start fresh for fall? We’re with you—and Shiseido’s with you, too.

Coming to retailers this month, Shiseido’s latest launch is bringing with it 19 amazing products that we’re fawning over for fall. The new Shiseido make up collection offers an assortment of 115 shades across four reimagined textures: dews, gels, powders, and inks. Oh, and did we mention this launch is also adding five new hand-crafted brushes to Shiseido’s lineup, too? We weren’t kidding when we said Shiseido’s got you covered—from products to tools.


Meet the make up collection that promises weightless, bold, lasting color:

We Can’t Do Without these Dews

Tired of the same old highlighters? This entirely new category to Shiseido’s make-up offering breathes new life into the highlighter category. Light and lustrous, the three shades of dew—perfect for face, lips, or eyes—will transform your skin from dull to dewy effortlessly.

Aura Dew, Solar

Gotta Have These Gels

VisionAiry Gel Lipsticks deliver high-impact shine and state-of-the-art Triple Gel Technology. These gels won’t weigh you down either—their formula promises color that’s long-lasting with an airy, featherweight feel. There’s a little extra touch of detail that accompanies these 28 shades, too, the shade names are derived from ancient and modern Japan.

Cherry Festival
VisionAiry Gel Lipstick, Cherry Festival

Perfected Powders

How to perfect a powder? Reinvent formulas that allow for breathable, blendable coverage. And that’s just what Shiseido has done with their revamped traditional powders. These powders will have you covered from lips to lashes—the range offers 24 ModernMatte Powder Lipsticks, eight Essentialist Eye Palettes, eight Minimalist WhippedPowder Blushes, and eight InnerGlow CheekPowers.

These shades, like the gels, offer a nod to Japan, too, with names that reflect Shiseido’s muses from the stylish streets of Tokyo to the effervescent energy of Japan’s nightlife.

Whipped Powder Blush, Setsuko

Irresistible Inks

Think impeccably defined lips, brows, and eyes are unattainable? Think again. With the finesse of Japanese calligraphy in mind, Shiseido formulated their inks to make graphic precision achievable. Their three-in-one pencil that can be used as a shadow, liner, or brow pencil will become your new can’t-live-without, and can’t-leave-home-without obsession.

The Ink category offers 12 LacquerInk LipShines, 10 KajalInk Artist Shadow (this is the three-in-one pencil you NEED), five MicroLIner Inks, four Brow InkTrios, one ArchLiner Ink, and two variants of ImperialLash MascaraInk.
Pictured: Techno Red LacquerInk LipShine, Lilac Lotus KajalInk Artist Shadow, Taupe Brow InkTrio

Brow InkTrio, Taupe

Tools of the Trade

What good is incredible make up if you don’t have incredible tools to apply it with? Shiseido is reinventing the make-up bag must-have with five new, hand-crafted, brushes that boast an ergonomic design.

DAIYA FUDE Face Duo Brush