Crop: The No-Nonsense Beauty Brand You Need To Know

When it comes to beauty and skin care products, these days, consumers seem to be adopting a 'less is more' mindset in more ways than one.

Less is more in the sense of achieving a simpler, more minimalistic look—and less is more when it comes to the list of ingredients in beauty and skin care products, too.

We want less toxins, less names we can't pronounce, less ingredients that are going to do our skin more harm than good, and a price tag that doesn't send our jaws to the floor. Finding a beauty and skin care line that delivers products that check all of those boxes (and then some...cruelty free, please!) can be hard to come by, though.

Thankfully, Crop, an Australia-based brand, is here to halt the seemingly endless search for an effective, affordable, natural and cruelty-free, range of skin care products.

Promises Kept: Natural, Ethical, Effective

Crop says it best themselves, “We believe what we put in the products is just as important as what we leave out!” That's why they keep their product ingredient lists at 80-100% naturally derived.

Flip over the label and take a look for yourself. You'll find these products contain 0% harmful ingredients, 0% synthetic ingredients, and there is NO chemical processing.

Are you saying YAAAAS yet?!

There's more if you're not quite convinced you need to 'add to cart' yet.

This Aussie brand manufactures their products in an ethical, sustainable, and environmentally friendly way—and they won't sacrifice their standards either. Crop ensures that their partners' ethical and manufacturing standards align with their own.

All products are dermatologically tested on real people with a variety of skin types, helping them to deliver on the promise that their products are suitable for sensitive skin.

The cherry on top?—for me at least—Crop's entire range is vegan and cruelty-free (no animal testing, can I get a YAAAAS now!?).

The Products You Need Now

Charcoal Facial Scrub, $22.00

Haven't jumped on the charcoal-is-everything bandwagon yet? You might want to now. This gentle (I know, unexpected for a scrub!), but effective exfoliant will leave your skin feeling soft, fresh, and rejuvenated.


Antioxidant Toner, $30.00

Working in Manhattan all day leaves me feeling like my skin is taking home all of the city's grime. Crop's Antioxidant Facial Toner is exactly what my face needs after the 9-5. My skin is incredibly sensitive and toners tend to set it on fire, but thankfully this toner did not. After application my skin felt impossibly clean...with no city residue left behind.


Pure Rosehip Oil, $20.00

Common misconception: people with acne-prone or oily skin shouldn't use facial oils. To be fair, for a while, I thought this, too. And then I tried them. And now I'm hooked. Crop's Pure Rosehip Oil is perfect for people like me (and everyone else, too!), who have sensitive, combination skin that's prone to breakouts.

Purifying Turmeric Mask, $30.00

Always fancied yourself a golden goddess? Then you're going to want this mask to truly shine. Crop's Turmeric Mask will help hydrate, heal, and rejuvenate skin thanks to ingredients like Green Tea Extract, Aloe Vera, Macadamia Oil, and, of course, the super-powered-plant, Turmeric.