While veganism is mostly associated with food, it is charting its way into skincare.
Year over year, vegan skincare has swelled by 83 percent, according to Googles Skincare Trends 2017 report.
Still a novelty on the market, vegan skincare comprises of products that are crafted without the use ingredients or byproducts from animals. Instead, such creations, which are minimalist and natural, are packed with plant-based vitamins, antioxidants and minerals that are less likely to irritate the skin.
Our skin absorbs up to 60 percent of the products we apply onto it, which is scary to think about, especially if those products are processed and full of preservatives, chemicals, and toxins,” said Dr. Julie Russak of Russak Dermatology Clinic to Reader’s Digest.
The burgeoning trend is buoyed by the wealth of information available at our fingertips that has turned customers into more thoughtful shoppers when it comes to products’ ingredients and their effects.
Vegan, however, does not translate into cruelty-free. Humanely tested products may still include animal-derived components like milk, honey and beewax.
Straddling the price range from below $10 to over $60, vegan skincare is catching up with labels like Ecco Bella, Promise Organic and Bodyography.
“I truly believe in beauty from within,” said Dr. Russak. “You feel much healthier and better overall when you eat raw, natural foods. The same logic applies to skin care as well.”
While the trend is spreading in the US, according to Google, it is still to captivate the global market. It is making headway in France, the tech giant said, but Americans are still 13 times more likely to search for the term than French are.
