A Golden Paradise: Bvlgari Opens a New Boutique on Worth Avenue in Palm Beach

The new Bvlgari Palm Beach boutique has opened on Worth Avenue, a one-story, 3,538-square-foot shop in a heritage building whose historic façade the Maison has kept intact. The Roman jeweler announced the opening on November 12, 2026, folding contemporary Bvlgari design into the original storefront rather than replacing it.

Photo Credit: Courtesy of Bvlgari

The boutique carries a curated selection of Bvlgari’s High Jewelry and fine jewelry, along with watches and handbags. The mix includes the House’s most familiar lines — Serpenti, Divas’ Dream, Tubogas, B.Zero1 and Octo — each one built on Roman references, colored stones and Italian craftsmanship.

A Bvlgari door on Worth Avenue was overdue. The avenue already runs on jewelry and season, and this shop meets it with a Roman piazza indoors and a preserved Palm Beach façade out front. The opening coincided with the Maison’s Eclettica High Jewelry gala in Palm Beach that week.

Inside, the open plan is modeled on a piazza, a space meant for gathering and moving freely, and is shaped by four travertine columns. A custom Serpenti chandelier by Venini hangs above it, made of 300 Murano-glass crystal wands and meant to recall a Roman sunset and the House’s coiled emblem.

Photo Credit: Courtesy of Bvlgari

Two facing decorative panels, produced by Pictalab, set Roman arches against glimpses of Palm Beach water and beach, with the Maison’s eight-pointed star and Serpenti motifs worked in gold. They are meant to put the interior in conversation with the landscape just beyond the store.

“The opening of our new Palm Beach boutique marks an exciting milestone for Bvlgari in North America,” said Hervé Perrot, President of Bvlgari North America. “With its rich cultural heritage and timeless elegance, Palm Beach is a natural home for our Maison. We look forward to welcoming clients to discover Bvlgari’s distinctive Roman heritage, exceptional craftsmanship and contemporary vision.”

The entire shop has been planned to welcome clients and to host events, blending the Maison’s Roman codes with the character of South Florida. It adds a Worth Avenue address to a Florida presence that already includes the reimagined Miami Design District boutique.

Photo Credit: Courtesy of Bvlgari

The new Bvlgari boutique is at 237 Worth Avenue, Palm Beach, Florida. Hours are Monday through Saturday, 10 a.m. to 6 p.m.; closed Sunday. Telephone: +1 561-940-3901.

For more of Haute Living’s Palm Beach coverage, see The Haute Guide to Worth Avenue.