VRAI’s New Tennis Bar is the Ultimate Custom Diamond Experience
The Vrai Tennis Bar lets you design custom tennis jewelry in real time, choosing from diamond shapes, four metals, and a new signature clasp.
Tennis jewelry has always come with an implicit tradeoff: you fall in love with a finished piece, then adjust your expectations to whatever’s actually in the case. VRAI just removed that tradeoff entirely. The brand’s new Tennis Bar, launched September 8 in-store and online, turns tennis jewelry into a build-your-own experience: sit down with one of VRAI’s diamond experts, start from a blank canvas, and watch a bracelet, necklace, or pair of earrings take shape on screen in real time.
The customization goes deeper than picking a stone. Guests choose from nine diamond shapes: Round Brilliant, Emerald Cut, Oval, Pear Shape, Princess Cut, Marquise, Trillion, Baguette, and Half Moon, then decide how each stone is set: North/South or East/West, a detail that changes the entire rhythm and silhouette of the finished piece. From there, you choose a prong or bezel setting in yellow gold, rose gold, white gold, or platinum. Every design is finished with VRAI’s new V lock, a signature clasp built for a secure, seamless closure with no visible hardware.
Photo Credit: Courtesy
The diamonds themselves are VRAI-created diamonds, grown in the brand’s zero-emission foundry in the Pacific Northwest using 100% renewable hydropower, a detail that’s become central to VRAI’s identity since it built its name on engagement and bridal jewelry. The Tennis Bar marks the brand’s first major expansion beyond that category, and a genuinely different way of thinking about a piece that’s historically been sold finished, not designed.
Photo Credit: Courtesy
“Tennis jewelry has always been iconic, but never has it been this personal,” said Irena Chang Yen, VRAI’s CEO. “With the VRAI Tennis Bar, we are giving clients the ability to design every line, shape, and proportion of their piece in real time. Then we bring it to life with VRAI-created diamonds in a matter of weeks.”
Photo Credit: Courtesy
For more of Haute Living’s shopping coverage, see The Best Fine Jewelry Brands to Know in 2026 and The 15 Best Investment Handbags to Buy in 2026.
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