These are the Palm Beach Boutiques You Need to Know This Season

Worth Avenue gets called the Rodeo Drive of the East Coast for a reason: four blocks connecting Lake Worth to the Atlantic, lined with more than 200 stores, boutiques, and hidden pedestrian vias. Duck through one of those vias- Via Mizner, Via Parigi, Via Bice- and the avenue quietly shifts registers; the big international storefronts give way to intimate, almost residential-feeling shops tucked around fountains and courtyards most tourists walk straight past. That’s where Palm Beach’s actual style set tends to spend its money. The island’s best shopping was never only about the big international names anchoring the avenue. Here’s where Palm Beach’s most fashionable shop.

Coniglio

Photo Credit: Coniglio Palm Beach

Founded by Palm Beach native Christina Coniglio in 2023, Coniglio has quickly become the boutique this crowd is loudest about. Loud prints, billowy silhouettes, and fabulous matching sets define a look best described as Palm Beach luxe-mom-meets-bohemian-Balearic, part preppy, part boho, entirely unmistakable once you’ve seen it on the racks. The brand is built around a Free Size concept, adjustable pieces designed to evolve with the wearer through different body journeys, alongside signature pareos and vibrant table linens that have become just as much a signature as the clothing itself.

Christopher King

Photo Credit: Christopher King

Christopher King’s eponymous flagship inside the historic Worth Avenue Building trades a typical retail feel for something closer to a private residence, natural materials, brass details, and hand-selected Italian antiquities, including an antique angel mirror in the main room. The leather goods themselves are handcrafted in King’s own Florentine factory, with the Lady 20 bag and the newer Piccolo clutch in nubuck crocodile among the shop’s most requested pieces.

Madison Avenue Couture

Photo Credit: Madison Avenue Couture

For clients hunting rare, investment-grade designer pieces rather than the current season, Madison Avenue Couture opened its second location, and first outside New York, in Via Mizner on Worth Avenue in 2025. Founded in 2010, the brand has built its reputation as one of the leading U.S. destinations for authenticated Hermès and Chanel in the secondary market, offering private shopping appointments for a carefully curated inventory of store-fresh and rare pieces.

Cou

A female-founded brand rooted in what it calls “kind luxury,” Cou opened its Palm Beach storefront at 296 S County Road, carrying a globally curated mix of its own in-house clothing line alongside fine jewelry, custom embroidery, and even permanent jewelry services. The brand’s own philosophy, sophistication paired with a genuinely conscientious approach to sourcing, sits at the center of everything from its ready-to-wear separates to its hand-painted, personalized leather goods. Cou also operates locations in Nantucket and Muskoka, giving it a footprint that mirrors exactly where its Palm Beach clientele tends to summer.

LOVE Binetti

Designer Diego Binetti’s women’s fashion line found its first permanent Palm Beach home at 313 ½ Worth Avenue in Via Bice, after several years running pop-ups out of The Colony Hotel and the Paramount Building. The concept shop carries Binetti’s own dresses, jumpsuits, and outerwear alongside a curated edit of premium accessory brands, built, as Binetti has put it, for “a very well-traveled woman that has a very nomad heart with a city-slicker vibe.”

Julia Amory

Founded in 2017 by New York City native Julia, a former financial services professional who left the industry to design pieces that flattered her own figure and reimagined timeless silhouettes with a modern touch, Julia Amory has grown from a direct-to-consumer label into a genuine brick-and-mortar presence across the exact towns its customers actually summer and winter in, Palm Beach, Charleston, Southampton, and Nantucket. The collections lean into classic silhouettes, bold colors, and elevated patterns, playful elegance with a bohemian edge that eschews trends in favor of pieces meant to be worn for years rather than a single season.

ASHA by Ashley McCormick

Founded by Ashley McCormick, ASHA began with a sketch during her senior year at Georgetown and has since grown into a resort-inspired lifestyle brand rooted in elegance, wanderlust, and heritage. Raised in Greenwich and shaped by summers on Nantucket, art history studies in Florence and Paris, and the markets of Marrakech, McCormick designs with the eye of a collector, jewelry echoing Moorish architecture, kaftans stitched with the spirit of Mediterranean tiles, dresses built for long lunches in the sun. The Palm Beach boutique sits at 312 South County Road, one of just three ASHA locations alongside Greenwich and Nantucket, a footprint that mirrors the brand’s own seasonal migration as closely as its clientele’s.

HIVE Boutique

HIVE For Her stocks a genuinely serious multi-brand mix, Proenza Schouler, Stella McCartney, Ulla Johnson, Staud, Johanna Ortiz, Simkhai, alongside jewelry from Lizzie Fortunato, all under one roof. The broader HIVE collective has expanded well beyond womenswear too, with separate storefronts for menswear and kids, home and garden, bed and bath, and even a bakery and cafe, turning a single stretch of South Dixie into its own small shopping district.

The Skinny Dip

A designer collective rather than a single-label boutique, The Skinny Dip curates a rotating mix of women’s and men’s clothing, jewelry, bags, and accessories from both emerging and established designers, supporting each through retail and storytelling rather than just a rack of clothes. Its Palm Beach outpost sits at 217 Royal Poinciana Way, alongside a sister location on Nantucket’s Old South Wharf, giving the brand the same dual-coast, dual-season footprint as much of its own clientele.

4 Loving People

Founded in 2019 after its creators traveled to Mongolia to source cashmere directly from the herding families who raise it, 4 Loving People has built a genuinely values-driven case for luxury knitwear. The brand’s cashmere is ethically sourced, sustainably produced, and made from 100% Mongolian cashmere prized for its exceptional softness. The brand is headquartered in Wellington, the equestrian enclave roughly 30 minutes inland from Palm Beach proper, producing limited-quantity sweaters, cardigans, and accessories designed to become permanent wardrobe staples rather than seasonal purchases.

For more of Haute Living’s Palm Beach coverage, see The 7 Best Luxury Hotels in Palm Beach for 2027 and Inside Palm Beach’s Best Bars, Where Old Glamour Never Goes Out of Style