Lacoste & The Hoxton Just Dropped a Collab You Can Only Get By Checking In
The Hoxton Lacoste collaboration, Room Service, is available exclusively in-room at all 19 Hoxton hotels from September 8, 2026, from $120.
Room Service, the new limited-edition capsule from The Hoxton and Lacoste, launched globally on September 8, 2026 — and the only way to get it is to check in. No web shop, no stockists, no early access. The seven-piece collection is available exclusively in-room across all 19 Hoxton hotels worldwide, ordered via a bespoke room service menu and delivered straight to your door. The hotel stay is the point of entry, which is exactly the kind of move you’d expect from a brand celebrating its 20th anniversary.
Photo Credit: Rasmus Weng Karlsen
It is, in its own quietly clever way, the most Hoxton thing The Hoxton has ever done.
The collection centers on Lacoste’s iconic polo, reimagined alongside graphic T-shirts, hoodies, men’s and women’s pajamas, and a bathrobe created exclusively for the capsule. McGregor — known for his punchy, California sun-drenched illustrations and a knowing sense of absurdity — brings his unmistakable graphic language to Lacoste’s clean lines and signature green-and-white palette. The result captures the small, specific rituals of hotel life: bold typography referencing check-in, room service, settling in. Nostalgic in the best sense, and wearable well beyond the stay.
Photo Credit: Rasmus Weng Karlsen
For the full Room Service experience, The Hoxton is also offering an in-room dining menu curated by McGregor himself, built around his personal go-to orders: cheeseburger and fries, French omelette, the classic club sandwich. Drinks run from classic and mezcal Negronis to — for the committed — a glass of Champagne in place of dessert. It is a menu that understands exactly what kind of evening you are having when you order room service, and respects it entirely.
Photo Credit: Rasmus Weng Karlsen
The collection is available in unisex sizes XS–XL, with prices starting from £80 / €95 / $120. It is, by design, only ever discovered within a Hoxton stay — which, for anyone who has been looking for a reason to book one, is reason enough.
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