The Celebrity Tequilas Making Their Mark in 2026

It wasn’t long ago that a celebrity tequila was a novelty. Today, some of the world’s biggest names — from Oscar winners and Hall of Fame athletes to chart-topping musicians — have entered the category, helping introduce a new generation of drinkers to Mexico’s signature spirit. While every bottle has a famous face behind it, they’re far from created equal. Some have become genuine standouts for their craftsmanship, while others have made their mark through innovation, storytelling, or sheer cultural impact. Whether you’re looking for a smooth everyday pour or an ultra-premium bottle worthy of your top shelf, these celebrity-backed tequilas deserve your attention.

Photo Credit: Teremana TequilaTeremana — Dwayne Johnson

It would have been easy for Teremana to become another celebrity vanity project. Instead, it’s become one of the biggest success stories in the spirits industry—and for good reason. Produced in the Highlands of Jalisco using traditional methods, it’s approachable, affordable, and consistently well made. Bartenders recommend it, tequila fans respect it, and it’s one of the few bottles that truly bridges the gap between everyday drinking and premium quality.

Código 1530 — George Strait

George Strait – the co-founder of Código 1530 — didn’t slap his name on a bottle and call it a day. Código 1530 was built around a recipe that was once reserved for a private family distillery in Jalisco, and it shows. The tequila is exceptionally clean, agave-forward, and beautifully balanced, with the aged expressions offering just enough oak without masking the spirit underneath. It’s one of those bottles that tequila lovers actually recommend—not because of the celebrity attached to it, but because it’s simply that good.

Casa Noble — Carlos Santana

Long before celebrity spirits became a billion-dollar business, Carlos Santana partnered with Casa Noble, and the brand has quietly maintained one of the strongest reputations in premium tequila ever since. Certified organic and traditionally produced, it’s bright, peppery, and lets the agave do the talking instead of burying it beneath sweetness or vanilla. If you’re looking for a bottle that serious tequila drinkers respect, this is it.

Gran Coramino — Kevin Hart

Kevin Hart’s Gran Coramino punches well above its celebrity pedigree. Developed alongside tequila veteran Juan Domingo Beckmann, the lineup is polished from top to bottom, but it’s the Cristalino that really stands out. Rich and silky with subtle vanilla and caramel notes, it manages to feel luxurious without becoming overly sweet. It’s one of the strongest all-around celebrity-backed tequilas on the market today.

Photo Credit: Philip Faraone

Santo Tequila — Sammy Hagar & Guy Fieri

Nobody on this list has spent more time immersed in tequila than Sammy Hagar. After helping put Cabo Wabo on the map, he returned with Santo, a collaboration with Guy Fieri that feels far more authentic than your average celebrity launch. Bright, peppery, and wonderfully agave-driven, it’s proof that experience matters. This is a bottle built by people who genuinely love tequila—not just the business of tequila.

Flecha Azul — Mark Wahlberg

Mark Wahlberg may be the face of Flecha Azul, but the tequila itself comes from a family-owned distillery with more than a century of experience. The result is a balanced, traditionally made spirit with plenty of cooked agave character, gentle spice, and enough complexity to enjoy neat while remaining approachable in cocktails. It flies under the radar compared to some bigger celebrity brands, which is exactly why it’s worth seeking out.

Próspero — Rita Ora

Próspero deserves far more attention than it gets. That’s largely thanks to master distiller Stella Anguiano, whose decades of experience shine through in every bottle. Rita Ora may introduce people to the brand, but the tequila itself keeps them coming back. Elegant, balanced, and refreshingly traditional, it’s one of the most underrated bottles in the celebrity tequila space.

Photo Credit: Cincoro tequila

Cincoro — Michael Jordan

Michael Jordan entered the tequila world the same way he approached basketball: by aiming for the top. Cincoro sits firmly in the ultra-premium category, with beautifully designed bottles and aged expressions that are meant for sipping, not mixing. It’s undeniably expensive, but the quality backs up much of the price tag, particularly if you’re drawn to complex añejos and extra añejos with long, elegant finishes.

Calirosa — Adam Levine & Behati Prinsloo

Calirosa takes a different approach by aging its tequila in California red wine barrels, giving the spirit subtle fruit notes and a delicate rosé tint that’s unlike anything else on this list. Adam Levine’s involvement may grab headlines, but the barrel program is the real story here. It’s distinctive without feeling gimmicky and offers something genuinely different for adventurous tequila drinkers.

Lobos 1707 — LeBron James

LeBron James helped turn Lobos 1707 into a luxury lifestyle brand, and it certainly looks the part. The tequila features barrel-finishing techniques inspired by the solera method, producing softer, oak-driven expressions that appeal to drinkers who prefer a smoother style. While opinions among tequila purists are mixed, it’s become a staple at upscale events and high-profile celebrations.

Casamigos — George Clooney & Rande Gerber

Love it or hate it, Casamigos changed the celebrity spirits business forever. George Clooney’s tequila proved that a celebrity-backed bottle could become a global phenomenon, paving the way for virtually every brand that followed. Its famously smooth, vanilla-forward profile has made it one of the world’s best-selling premium tequilas, though tequila purists often criticize it for prioritizing sweetness over traditional agave character. Whether it’s your pour of choice or not, its influence on the category is impossible to ignore.

Photo Credit: Sophie Sahara

818 Tequila — Kendall Jenner

No celebrity tequila has sparked more conversation than 818. Kendall Jenner’s launch generated plenty of controversy, but the brand has nevertheless become one of the biggest names in the category. The tequila itself is approachable, smooth, and easy to drink, making it a reliable choice for cocktails and casual sipping alike. Whether you love the branding or roll your eyes at it, there’s no denying its impact on the modern tequila landscape.

Pantalones Organic Tequila — Matthew & Camila McConaughey

The branding may be playful, but Pantalones is more than a celebrity joke. Produced in Jalisco using organic agave, it’s crisp, clean, and built to be enjoyed rather than admired on a shelf. It’s still relatively new compared to many brands here, but early impressions suggest the McConaugheys have created something that’s both approachable and well executed.

Villa One — Nick Jonas & John Varvatos

Created with designer John Varvatos, Villa One leans into the luxury lifestyle aesthetic without forgetting what’s inside the bottle. Produced by master distiller Arturo Fuentes, it’s smooth, citrus-forward, and particularly well suited to premium cocktails. It may not be the bottle tequila aficionados reach for first, but it’s an easy crowd-pleaser with broad appeal. 

Dos Primos — Thomas Rhett

Thomas Rhett’s Dos Primos isn’t flashy, and that’s part of its appeal. Blending highland and lowland agave creates a tequila that’s bright, peppery, and easy to drink without feeling overly manipulated. It’s approachable enough for newcomers while still offering enough character to satisfy more seasoned tequila fans. Sometimes consistency is the biggest luxury.

For more celebrity spirits coverage, see How Eva Longoria Created a Tequila Empire With Casa Del Sol.