The Soho House Aesthetic, Delivered: Soho Home Lands in Miami

Soho House has officially opened the doors to its newest Soho Home Studio inside Soho Beach House Miami, bringing its globally recognized aesthetic to Miami Beach! Located on the second floor of the restored 1940s Art Deco tower overlooking the ocean, the new space marks the seventh Soho Home Studio in the United States and a major moment for the brand’s growing interiors arm.

Designed to mirror the layered, collected feel of Soho Houses around the world, the Miami Studio unfolds as a series of living and dining spaces, inviting visitors to the Soho House universe. Vintage Cuban influences nod to the building’s history, while plush upholstery, warm woods, textured textiles, and sculptural lighting capture the unmistakable Soho sensibility.

The latest collection on display draws inspiration from the brand’s beach and poolside Houses, embracing relaxed silhouettes and natural materials in sun-washed, earthy tones. Standout pieces include the Sullivan armchair. With its effortless armless profile in rich chocolate velvet, and the Vara bed, featuring a softly rounded upholstered frame inspired by Soho Farmhouse Ibiza.

But what makes the Miami opening particularly compelling is the Studio’s interior design service, a white-glove offering that may be the ultimate luxury for today’s time-strapped homeowner.

For young professionals building their first serious home, the service eliminates the guesswork entirely. Not everyone has the time — or frankly, the interest — to source the perfect coffee table, layer textiles, or debate paint tones.

Many simply want a space that feels elevated, cohesive, and quietly impressive without spending weekends scrolling through design inspiration. Soho Home’s one-on-one consultations allow members and guests to hand over the creative reins. From styling a single room to executing a full-home redesign, the team handles tailored design plans, product selection, ordering, and delivery management.

It can still be design for those who appreciate great taste but don’t necessarily want to curate it themselves.

The service also extends to Miami’s interior design community through a dedicated Soho Home Trade consultant, offering preferred rates, previews of new collections, and access to exclusive industry events — further embedding the brand into the city’s creative ecosystem.

All of this unfolds within the larger world of Soho Beach House Miami, a property known for its 49 bedrooms, Cecconi’s restaurant, rooftop Ocho, ocean-facing gym, Cowshed spa, private beach access, and year-round cultural programming.

The addition of the Soho Home Studio deepens the House’s lifestyle proposition, allowing members and visitors to take a piece of the experience beyond Collins Avenue and into their own living rooms.