Bvlgari Introduces Bvlgari Eternal With a Los Angeles Debut

With Bvlgari Eternal, the Roman Maison opens a new chapter rooted in its archives while looking firmly ahead. Launched in January 2026, the initiative revisits historic designs through a contemporary lens. It begins with Vimini, a collection inspired by a rare 1942 bracelet that helped define Bvlgari’s design language.

Photo Credit: Courtesy of Bvlgari

The original piece was created during a time of material limitation, when gold became both a necessity and a signature. That legacy carries through Vimini today. The collection reinterprets the bracelet’s woven geometry in warm yellow gold. The result feels sculptural yet fluid, with modular forms that move naturally with the body. The lineup includes a necklace, bracelet, ring, and earrings, each rooted in the same archival motif.

Photo Credit: Courtesy of Bvlgari

At the center of the collection is the bracelet, which closely echoes the original design while elevating it through refined craftsmanship. Rhomboid elements wrap the wrist in a continuous golden wave. Flexible links give the piece its signature movement. The same language carries through the necklace and earrings. The ring softens the structure into a collapsible multi band form. Together, the pieces highlight Bvlgari’s long standing mastery of gold.

Photo Credit: Courtesy of Bvlgari

To mark the worldwide debut of Bvlgari Eternal, the Maison brought the collection to Los Angeles. The celebration took place at its new Rodeo Drive flagship boutique. The evening gathered VIP clients, creatives, and friends of the brand. Curated displays paired new Vimini designs with archival jewelry drawn from Bvlgari’s heritage.

DJ sets by Kaytranada and Kim Gordon set the tone for the night. Roman glamour met Los Angeles energy throughout the evening. Maude Apatow, Ryan Destiny, and Phoebe Dynevor wore pieces from the Vimini collection, including the bracelet, ring, earrings, and necklace. Their looks offered a first glimpse at how the designs translate beyond the showcase and into real wear.

Photo Credit: Courtesy of Bvlgari

Photo Credit: Courtesy of Bvlgari

Photo Credit: Courtesy of Bvlgari

Photo Credit: Courtesy of Bvlgari

With Bvlgari Eternal, the Maison proves its ability to return to its past without staying there. The result is jewelry that feels informed by history and distinctly of the moment.