Audemars Piguet Appoints Louis-Gabriel Fichet as CEO of the Americas

Audemars Piguet proudly announces the appointment of Louis-Gabriel Fichet as the new Chief Executive Officer of Audemars Piguet Americas, effective June 1, 2025.

This strategic leadership move underscores the brand’s commitment to strengthening its presence in one of its most dynamic markets — North America — as Audemars Piguet continues to evolve as a global luxury watchmaking leader.

A New Chapter of Growth and Client-Centric Innovation

Louis-Gabriel Fichet joined Audemars Piguet in 2020 as Retail & Hospitality Director, where he played a pivotal role in redefining the AP client experience. His vision integrated hospitality at the heart of luxury retail, a philosophy that has since become synonymous with the brand’s approach worldwide.

Since July 2023, Fichet has served as Country General Manager for France and Spain, where he successfully led sustained market growth and major expansion projects — including the opening of a new boutique in Saint-Tropez and the upcoming first AP House in Paris.

With his strategic foresight, dedication to client satisfaction, and deep understanding of the evolving luxury landscape, Fichet is well-positioned to lead Audemars Piguet Americas into a new era of innovation and experiential luxury.

“Louis-Gabriel brings a rare combination of operational excellence and human insight. His journey with Audemars Piguet reflects a deep understanding of what makes our brand unique. We are confident he will continue to build strong connections with our clients and teams across the Americas.”
— Ilaria Resta, CEO of Audemars Piguet

An Inspiring Journey from Equestrian Sports to Luxury Leadership

Originally from Chartres, France, Louis-Gabriel Fichet began his career in the world of equestrian sports, competing as part of the French national show jumping team. Following a career-ending injury, he redirected his passion and discipline toward equine osteopathy studies in Brighton, UK, before transitioning into the hospitality industry.

His professional journey includes working with Jean-Louis Costes’ group as Purchasing Director and later managing high-end restaurant operations and consulting. He went on to found F&B Consulting, contributing to prestigious projects such as Alain Ducasse’s Hôtel Plaza Athénée in Paris.

In 2020, his career took a defining turn when he joined Audemars Piguet, bringing his hospitality expertise to the world of haute horlogerie.

“After five incredible years helping to enhance the Audemars Piguet client experience across France and Spain — coinciding with one of the most transformative and exciting periods in the company’s history — I am ready for the opportunity to build on our momentum across the Americas,” said Louis-Gabriel Fichet, CEO of Audemars Piguet Americas.
“I look forward to contributing to the ongoing success of the brand by upholding our commitment to client-centricity, creating memorable experiences, and delivering service that extends far beyond the purchase of a watch.”