Pharrell Unveils New Buttersoft Sneaker For Louis Vuitton With Campaign Starring Callum Turner

Louis Vuitton has introduced the must-have footwear from the season with the LV Buttersoft Sneaker created by Men’s Creative Director Pharrell Williams and showcased as part of the Fall/Winter 2025 collection.

Williams taps into the House’s streetwear codes and fuses it with his signature dandy style to create the sneaker that’s available in twenty-four variations. House ambassador and actor Callum Turner stars in the shoe’s campaign featuring a series of portraits showcasing the British star’s charismatic artistic flair with the Buttersoft Sneaker’s characteristic expression. 

Photo Credit: Courtesy of Louis Vuitton

The LV Buttersoft Sneaker gets its name from the exceptional buttery leather that the shoe is designed from. This material embodies the House’s signature savoir-faire and amplified attention to detail at the core of its construction. With a versatile form, the twenty-four versions of the runners debut in a plethora of colorways and compositions from deep nuances to light pastels. Additional versions are adorned with the Louis Vuitton Monogram. The shoes features a LV logo on the side of the upper and a Phriendship silhouette of Williams’ face on the tongue.  

Imbued with heightened craftsmanship and confection, the new shoes serve as an expression of dandyism that serves as a main source of inspiration for Louis Vuitton’s Studio Prêt-à-Porter Homme. The Buttersoft Sneaker seamlessly blends the comfort of a runner with the elevated quality of a formal shoe in this new, versatile form. Crafted by Louis Vuitton’s Italian artisans, the sneaker is structured in super soft, buttery leather, giving it a pillow-y effect and set on a rubber sole. The shoes are finished with enriching details informed by the House’s leather goods, like engraved patches, while others are embellished with hand-painted new Brunini edges.  

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