North America’s Largest Immersive F1 Fan Experience To Debut In Las Vegas

Photo Credit: Las Vegas Grand Prix

North America’s largest Formula 1 attraction is racing into Las Vegas on March 29.  In partnership with Round Room Live, this high-octane destination will be set within the 39-acre Grand Prix Plaza, featuring more than 100,000 square feet of adrenaline-fueled entertainment throughout most of the year across three ticketed F1 attractions.

Grand Prix Plaza, home to the state-of-the-art Las Vegas Grand Prix Pit Building, will open to the public for the first time, inviting fans to experience three new F1 attractions.

INSIDE THE GRAND PRIX PLAZA EXPERIENCE

Photo Credit: Las Vegas Grand Prix

F1 X: An interactive journey into the world of Formula 1 where guests of all ages can explore the cutting edge of innovation, teamwork and competition – all from the driver’s seat.
LEARN: First, guests will step into Becoming F1, a holographic experience that immerses them into the lives of car designers, engineers, analysts, pit crew members and drivers showcasing the teamwork and precision behind the sport. Then, they can explore 75 Years of Formula 1, an exclusive exhibition curated for the Grand Prix Plaza featuring rare artifacts, legendary cars, championship-winning gear and groundbreaking innovations that have shaped the sport from 1950 to today. Finally, they’ll visit the F1 Factory for a behind-the-scenes look at F1’s fastest machines, complete with never-before-seen artifacts and interactive displays.
CREATE: Visitors will build their own F1 team and race car with a first-of-its-kind interactive Paddock Pass. After creating personal avatars, they’ll team up with friends to choose the name, colors and logo for their group’s official F1 team. In the Design Studio, they’ll bring their vision to life using a cutting-edge digital workshop, designing a custom Formula 1 car that will seamlessly integrate into the F1 X simulation and hit the track.
EXPERIENCE: Finally, fans will put their skills to the test with hands-on racing challenges. This includes the Pit Wall Challenge, designed to replicate a Grand Prix Pit Wall, where guests make real-time race decisions on tire changes, pit stops and team tactics in a high-tech simulation. Next, they’ll take on the Pit Stop Duel, working as an elite crew to execute a lightning-fast tire change using real-world tools. Finally, the Formula 1 4D Driving Theatre puts them in the driver’s seat as they race the Las Vegas Strip Circuit in their custom-designed F1 car. The immersive simulation features authentic F1 training seats, hyper-realistic visuals, and visceral effects like wind, vibrations and the scent of burning rubber.
Open to all ages, adult prices start at $79.00. Locals price is $59.00.

F1 DRIVE: Located on level one within the Las Vegas Grand Prix Pit Building team garages, F1® Drive lets guests live their race-day dreams with F1-inspired karting:
Drive with up to 20 competing karts on a 1,650-foot track featuring 31 turns – ranging from hairpin to chicane – neon-lit straights and technical challenges on part of the Las Vegas Strip Circuit grid.
Slide into the cockpit of a high-performance kart designed to deliver the most authentic Formula 1 experience possible. Feel the roar of realistic engine sounds from previous races and receive live team radio updates from a virtual Race Engineer on track status, lap insights and overtaking strategies. Karts also are equipped with a Drag Reduction System (DRS) and Energy Recovery System (ERS) controlled by genuine F1 DRS logic and Boost Buttons, as well as an advanced LED steering display.

F1 HUB: Step into the F1 HUB, the heartbeat of the Las Vegas Grand Prix and the ultimate launch point for an F1 adventure. The F1 store and Fuel & Fork will be open to all guests without the need to purchase a ticket.
F1 SIMS: Experience the power and precision of an F1 car with state-of-the-art racing simulators developed in collaboration with a leading F1 simulator expert. These high-tech rigs combine motion technology with immersive audio-visual effects, putting fans in the cockpit for a true-to-life racing experience.

Photo Credit: Las Vegas Grand Prix

Guests can refuel at F1 HUB’s sleek dining space, Fuel & Fork, which serves elevated-yet-approachable dishes like pizza, burgers, entrées and desserts. Sip on cocktails and premium beverages while watching legendary race moments on large-format screens that keep the adrenaline pumping.

Grand Prix Plaza will open Sunday to Thursday from 10 a.m. – 10 p.m. and 10 a.m. – midnight Friday and Saturday. Flexible event spaces with access to these attractions are available across the building’s three levels and rooftop, including three new private event spaces – Turn 1 Lounge, Cool Down Room and GPP Garage – that will be available to rent year-round.

Guests can sign up for presale access HERE.