Lugano Diamonds Opens Stunning New Jewelry Salon In Palm Beach

Photo Credit: Courtesy of Lugano

Lugano Diamonds, the renowned international luxury jewelry brand, has recently unveiled its latest salon on the prestigious Worth Avenue in Palm Beach. This exquisite establishment spans an impressive 4,500 square feet and offers clients an unparalleled experience that transcends traditional jewelry shopping. Inside, visitors are greeted by Lugano’s trademark ambiance, characterized by sophistication, warmth, and an inviting atmosphere. The salon boasts a stunning interior adorned with opulent fabrics, bespoke rugs, handcrafted furniture, and artistry by the renowned America Martin.

Photo Credit: Courtesy of Lugano

Founded by Moti and Idit Ferder in 2004, the brand is known for creating exquisite, one-of-a-kind wearable works of art. With initial inspiration taken from the gem rather than the design, Lugano’s expert artisans create each piece of jewelry with meticulous attention to detail and to the highest standard. The Palm Beach destination fuses luxury and modernity with the brand’s essence for an all-encompassing experience. The store is envisioned as a space for guests to enjoy special moments together through impeccable interior, hospitality, and service. 

Photo Credit: Courtesy of Lugano Photo Credit: Courtesy of Lugano

The company’s first Palm Beach salon originally opened in 2019, and ever since the brand has been involved in supporting various philanthropic efforts that give back to the city’s community. Lugano has charitable partnerships with The Kravis Center, Palm Beach Symphony, the Norton Museum, Palm Beach Police & Fire Foundation, Preservation Foundation of Palm Beach, Joe DiMaggio Children’s Hospital, the Society of The Four Arts, Cancer Alliance Help & Hope, and Palm Beach Day Academy, and they look forward to continuing to foster new connections and support more local organizations.

“Palm Beach has always been one of our strongest markets with a passionate community committed to supporting the arts,” explains Moti Ferder. “The city aligns perfectly with Lugano’s core belief to engage in philanthropic efforts that are dedicated to making a social impact.”

The new salon is now open at 150 Worth Avenue Palm Beach, FL Suite 137.