5 Unique Ways LA is Celebrating Pride Month

Photo Credit: Pepe777/Shutterstock.com

June is Pride month, and while Los Angeles has already executed its biggest event—a parade that made headlines this year for turning into #ResistMarch—here are five additional ways that the City of Angels is celebrating Pride Month 2017.

A rainbow lifeguard tower to cheer you up! #rainbowlifeguardtower #venicepride #brooks #memorialdayweekend #billbeach #gaywatch #iloveyouvenice

A post shared by CJ Gronner (@cjgronner) on May 27, 2017 at 4:39pm PDT

1. A RAINBOW-COLORED BEACH TOWER.

A lifeguard tower on Venice Beach has been given a rainbow-hued makeover for Pride Month courtesy of artist Patrick Marston and husband Michael Brunt; it will be dubbed the Venice Pride Flag Lifeguard Tower through the end of the summer. The activation has been supported by the Los Angeles Board of Supervisors and Los Angeles City Council.

We’ve teamed up with @Instagram to turn our famous #PaulSmithLA pink wall into a rainbow to celebrate Los Angeles Pride and LGBTQ Pride Month. To see the rainbow wall and leave some #kindcomments visit Paul Smith Los Angeles from June 1st to June 15th. ?: @graymalin

A post shared by Paul Smith (@paulsmithdesign) on May 31, 2017 at 6:44pm PDT

2. PAUL SMITH LA ACTIVATES A RAINBOW WALL.

Paul Smith‘s LA boutique has been getting a lot of Instagram wall this month, for more reasons than one. The brand actually teamed up with Instagram to repaint its traditionally pink walls with rainbow colors in honor of Pride Month. Thousands of Instagram users have posted selfies in front of the wall as a result.

Rams support LGBT Pride with Venice Lights #Pride2017 ?

A post shared by Los Angeles Rams (@rams) on Jun 1, 2017 at 11:03am PDT

3. LOS ANGELES RAMS BECOME THE FIRST NFL TEAM TO SPONSOR AN LGBT PRIDE EVENT

The Los Angeles Rams are making a splash in Los Angeles in their infancy.  The team announced that they had become the first team to officially sponsor a LGBT celebration when they signed on to sponsor Venice Pride earlier this month. The Los Angeles Chargers were also sponsors of the event.

Unless it’s confetti, don’t rain on our parade. Introducing MeUndies new print—Celebrate! ? ⠀⠀ We’re donating $1 to the @lalgbtcenter for every pair of Celebrate you buy. (Link in Bio) ⠀⠀ ❤️ ? ? ? ? ⠀⠀ #MeUndies #LALGBTCenter #Pride #MeUndiesFam

A post shared by MeUndies (@meundies) on May 23, 2017 at 6:22am PDT

4. LA UNDERWEAR BRAND MEUNDIES CREATES CHARITABLE PRIDE UNDERWEAR

We’re supporting LA Pride Week by giving back a portion of proceeds from every Rainbow Grilled Cheese purchased! ?

A post shared by Chomp Eatery & Juice Station (@chompeatery) on Jun 11, 2017 at 8:34am PDT

5. LA EATERIES CELEBRATE PRIDE WITH RAINBOW-HUED FOODS

L.A. eateries are celebrating pride in the best way they know how—with rainbow colored foods. There are rainbow dumplings at Taste of China; rainbow bagels at Bagels & Brews, a rainbow latte at BBCM Cafe and Chomp Eatery’s rainbow grilled cheese. Though this is a year-round food, the restaurant is donating a portion of the proceeds from every rainbow grilled cheese sold to charity.