Bar Fifty Three: A Vintage Playboy Era Boite on The Sunset Strip

There’s a new hot spot in West Hollywood, and it’s bringing vintage-era sexy back to The Sunset Strip.  

This new boite is Bar Fifty Three, the newest addition to the Lore Group portfolio (Pearl’s, Rock & Reilly’s).  The bar evokes a 50s-era aesthetic—think Marilyn Monroe and Hugh Hefner during the early days of Playboy, a time when glamorous venues like Villa Nova and The Rainbow Bar & Grill reigned supreme.

At Bar Fifty Three expect to find decor like rich leather booths, midcentury modern furnishings, dim lighting, and a rare collection of vintage art and photographs on the walls that reflect the early Playboy aesthetic.

In fact, the bar is named after the year Hefner first created his iconic brand. As such, it will also carry Playboy portfolio brands such as Devassa by Playboy beer, Playboy Cachaça and Playboy Champagne.

At the end of the day, in Bar Fifty Three you’ll find an intimate lounge where the seen can be seen and men and women alike can unwind while sipping a specialty handcrafted cocktail.