
By Mary Mullaj
It’s refreshing to hear about a part of the global economy that is doing well these days. One of these pockets of success is the real estate market in Montenegro, which is still going strong thanks to an influx of Russians to the area. As a fashionable alternative to the south of France, Turkey, or Spain, Montenegro has earned the nickname Moscow-on-the-Sea as Russians buy up coastal real estate.
Russians feel a cultural connection with Montenegro and Serbia because of their common Slavic-Orthodox identity, and feel welcomed and at ease. Russians accounted for 12 percent of all tourists to the country last year, and they are buying up luxury real estate faster than it can be built. Condominiums by the Mirax Group are selling for $10,400 per square foot, and the company can barely keep up with demand. Russian executives of companies like Gaxprom and VTB pay upfront and with cash for the home. What’s more, land is now more expensive in Montenegro than it is in Monaco. All the development has created a new class of millionaires in Montenegro.
Russian investment in the country has grown to $13 billion, a figure that could be on the conservative side considering that Russians often invest through a third country or by teaming up with Montenegrins. Russians have also invested heavily in the country’s industrial sector as well as in Serbia’s gas company. Even though foreigners own only 1 percent of Montenegro, the level of Russian investment in the western Balkans brings up questions of geopolitical motives. Even so, one has to admire such a small country’s success in drawing such attention and investment from wealthy foreigners.
Via NY Times
Related Articles
Or’esh Brings Live-Fire Levantine Cooking to SoHo
At Or’esh SoHo, Michelin-starred chef Nadav Greenberg brings live-fire Mediterranean cuisine to downtown New York.
Gucci Fall 2026 Turns Up the Heat
Gucci Fall 2026 delivered streamlined silhouettes, fluid tailoring, modernized Bamboo bags, and a standout Kate Moss runway moment in Milan.
Bingo the Rescue Dog Takes Center Court at the Miami Heat Game in a Powerful Adoption Awareness Moment
On February 9 at the Kaseya Center, a unique and heartfelt moment unfolded during the Miami Heat game with Bingo the rescue dog.
Gisele Bündchen Breathes New Life Into the Iconic Chanel J12 Timepiece
Featuring supermodel Gisele Bündchen and French model Clément Chabernaud, the campaign celebrates the timepiece’s unique duality.
Canada Goose Celebrates International Polar Bear Day with an Exclusive Snow Goose Collection
Canada Goose has debuted a limited-edition capsule collection that celebrates International Polar Bear Day.
Beyond Basic Trusts: Paul Advisory & Legal Group PLLC’s Advanced Protection Stack for UHNW Families
Equity stripping and layered planning help protect ultra-high-net-worth assets from complex legal threats.
Latest Stories
Trending Articles
Related Articles
Or’esh Brings Live-Fire Levantine Cooking to SoHo
At Or’esh SoHo, Michelin-starred chef Nadav Greenberg brings live-fire Mediterranean cuisine to downtown New York.
Gucci Fall 2026 Turns Up the Heat
Gucci Fall 2026 delivered streamlined silhouettes, fluid tailoring, modernized Bamboo bags, and a standout Kate Moss runway moment in Milan.
Bingo the Rescue Dog Takes Center Court at the Miami Heat Game in a Powerful Adoption Awareness Moment
On February 9 at the Kaseya Center, a unique and heartfelt moment unfolded during the Miami Heat game with Bingo the rescue dog.
Gisele Bündchen Breathes New Life Into the Iconic Chanel J12 Timepiece
Featuring supermodel Gisele Bündchen and French model Clément Chabernaud, the campaign celebrates the timepiece’s unique duality.
Canada Goose Celebrates International Polar Bear Day with an Exclusive Snow Goose Collection
Canada Goose has debuted a limited-edition capsule collection that celebrates International Polar Bear Day.
Beyond Basic Trusts: Paul Advisory & Legal Group PLLC’s Advanced Protection Stack for UHNW Families
Equity stripping and layered planning help protect ultra-high-net-worth assets from complex legal threats.
Subscribe to Haute Living
Receive Our Magazine Directly at Your Doorstep
Embark on a journey of luxury and elegance with Haute Living magazine. Subscribe now and have every issue conveniently delivered to your home. Experience the pinnacle of lifestyle, culture, and sophistication through our pages.
Haute Black Membership
Your Gateway to Extraordinary Experiences
Join Haute Black and unlock access to the world's most prestigious luxury events