Cameron Diaz Celebrates TAG Heuer Flagship Opening

Tag Heuer opened its first flagship boutique in New York City on Jan. 28, and to celebrate, actress and brand ambassador, Cameron Diaz, joined TAG Heuer Global CEO and President, Stephane Linder, for the official ribbon-cutting ceremony. In honor of the grand opening on Fifth Avenue, the brand hosted a cocktail party at the nearby Museum of Modern Art featuring contortionist dancers and music by DJ Eve. In keeping with TAG Heuer’s global theme for 2014, “The Art of Manufacturing,” expert mixologists were on hand to “scientifically engineer” cocktails.