Bentley Releases Second Signature Fragrance for Men

Bentley Motors is taking the concept of “new car smell” up a notch by releasing its second collection of cologne, Bentley for Men Azure.
As arranged by haute perfumier Mathilde Bijaoui, the new fragrance is meant to pack a punch and get its wearer noticed, just as its automotive counterpart dominates the road.
Azure is described as “a powerfully expressive and complex fragrance.” It features a woody base with citrus and fruity top notes as well as aromas of pineapple, fresh citrus, violet, pimento, lavender, sage, tea, tonka bean and cashmere wood.
The bright shade of its Mediterranean blue bottle has the same form as the British company’s first cologne, Bentley For Men, with the elegant curves of the Bentley limousine transferred to the rounded silhouette of the bottle.
The new fragrance will become available first at Harrods UK on March 9 before being released globally at the end of March.
Like Haute Living Los Angeles? Join our Facebook page or follow us on Twitter @HauteLivingMag.
Related Articles
AMAFFI Perfume House Names F1 Star George Russell Global Ambassador in New Luxury Fragrance Campaign
AMAFFI Perfume House appoints F1 star George Russell as global ambassador and unveils a new luxury fragrance campaign and Knightsbridge flagship.
How Milton Coffee Co. Is Challenging the Disposable Design of Pod Coffee Machines
Milton Coffee Co. introduces the Line1 luxury capsule coffee machine with stainless steel brewing and premium finishes.
In the Age of AI, the Real Luxury Is Human Authentication
Luxury resale authentication relies on human expertise, where trained specialists ensure trust, value, and authenticity in high-end fashion.
Kempinski Launches First U.S. Branded Residences in Miami’s Design District, Bringing European Luxury Living
Kempinski launches its first U.S. branded residences in Miami Design District, bringing European luxury hospitality and elevated living to the city.
Dior Arrives in Atlanta: Inside ‘Crafting Fashion’ at SCAD FASH
Atlanta’s fashion scene is getting a major moment this spring. SCAD FASH Museum of Fashion + Film will debut Dior: Crafting Fashion, a landmark exhibition celebrating one of the world’s most iconic maisons. Notably, it marks the first presentation of the House of Dior in the Southeastern United States. Opening April 16, 2026, the exhibition […]
This Ultra-Luxe Longevity Clinic Brings a Personalized Perspective to Wellness
Biograph combines personalized care with advanced preventative health to create a members-only longevity clinic.
Latest Stories
Trending Articles
Related Articles
AMAFFI Perfume House Names F1 Star George Russell Global Ambassador in New Luxury Fragrance Campaign
AMAFFI Perfume House appoints F1 star George Russell as global ambassador and unveils a new luxury fragrance campaign and Knightsbridge flagship.
How Milton Coffee Co. Is Challenging the Disposable Design of Pod Coffee Machines
Milton Coffee Co. introduces the Line1 luxury capsule coffee machine with stainless steel brewing and premium finishes.
In the Age of AI, the Real Luxury Is Human Authentication
Luxury resale authentication relies on human expertise, where trained specialists ensure trust, value, and authenticity in high-end fashion.
Kempinski Launches First U.S. Branded Residences in Miami’s Design District, Bringing European Luxury Living
Kempinski launches its first U.S. branded residences in Miami Design District, bringing European luxury hospitality and elevated living to the city.
Dior Arrives in Atlanta: Inside ‘Crafting Fashion’ at SCAD FASH
Atlanta’s fashion scene is getting a major moment this spring. SCAD FASH Museum of Fashion + Film will debut Dior: Crafting Fashion, a landmark exhibition celebrating one of the world’s most iconic maisons. Notably, it marks the first presentation of the House of Dior in the Southeastern United States. Opening April 16, 2026, the exhibition […]
This Ultra-Luxe Longevity Clinic Brings a Personalized Perspective to Wellness
Biograph combines personalized care with advanced preventative health to create a members-only longevity clinic.
Subscribe to Haute Living
Receive Our Magazine Directly at Your Doorstep
Embark on a journey of luxury and elegance with Haute Living magazine. Subscribe now and have every issue conveniently delivered to your home. Experience the pinnacle of lifestyle, culture, and sophistication through our pages.
Haute Black Membership
Your Gateway to Extraordinary Experiences
Join Haute Black and unlock access to the world's most prestigious luxury events
